Impact of relevant content personalization on U.S. consumer purchase intent 2016

This statistic shows the share of consumers whose intention to purchase is impacted by personally relevant content provided by brands in the United States as of October 2016. According to the most recent data, 19 percent of responding U.S. consumers said that personally relevant content significantly increased their purchase intent, with 59 percent saying that personalized content somewhat increased their intent to purchase.

Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016

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Sources

Release date

January 2017

Region

United States

Survey time period

October 2016

Number of respondents

1,582 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Marketing personalization"

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