Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Impact of relevant content personalization on U.S. consumer purchase intent 2016

Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016

Impact of relevant content personalization on U.S. consumer purchase intent 2016 This statistic shows the share of consumers whose intention to purchase is impacted by personally relevant content provided by brands in the United States as of October 2016. According to the most recent data, 19 percent of responding U.S. consumers said that personally relevant content significantly increased their purchase intent, with 59 percent saying that personalized content somewhat increased their intent to purchase.
Show more

Impact of successful and relevant brand content personalization on consumer purchase intent in the United States as of October 2016

Share of respondents
--
--
--
Share of respondents
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
This statistic shows the share of consumers whose intention to purchase is impacted by personally relevant content provided by brands in the United States as of October 2016. According to the most recent data, 19 percent of responding U.S. consumers said that personally relevant content significantly increased their purchase intent, with 59 percent saying that personalized content somewhat increased their intent to purchase.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Back-to-college market"
  • Spending overview
  • Average expediture by category
  • Total expenditure by category
  • Consumer behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.