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Global brand following and brand post sharing via social 2017, by region

Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region

by J. Clement, last edited May 17, 2018
Global brand following and brand post sharing via social 2017, by region This statistic presents the share of internet users worldwide who follow favorite brands or share branded posts on social media each month. According to the third quarter 2017 findings, Latin America had the highest share of users on social media following a favorite brand, with a recorded value of 52 percent, while in comparison only 37 percent of Europe's social media user base responded similarly.
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Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region

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