Global brand following and brand post sharing via social 2017, by region

This statistic presents the share of internet users worldwide who follow favorite brands or share branded posts on social media each month. According to the third quarter 2017 findings, Latin America had the highest share of users on social media following a favorite brand, with a recorded value of 52 percent, while in comparison only 37 percent of Europe's social media user base responded similarly.

Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region

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Source

Release date

February 2018

Region

Worldwide

Survey time period

Q3 2017

Number of respondents

36,986 respondents

Age group

21-34 years

Special properties

Internet users

Supplementary notes

Original question: Who do you follow on social media? Which of the following actions have you done online in the past month?

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Statistics on "Social media usage in Poland"

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