This statistic presents the share of internet users worldwide who follow favorite brands or share branded posts on social media each month. According to the third quarter 2017 findings, Latin America had the highest share of users on social media following a favorite brand, with a recorded value of 52 percent, while in comparison only 37 percent of Europe's social media user base responded similarly.
Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region
Characteristic
Follow favorite brands on social media
Share branded posts on social media each month
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GWI. (February 20, 2018). Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. "Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region." Chart. February 20, 2018. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. (2018). Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. "Share of Internet Users Worldwide Who Follow Brands or Share Branded Posts on Social Media Each Month as of 3rd Quarter 2017, by Region." Statista, Statista Inc., 20 Feb 2018, https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI, Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region Statista, https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/ (last visited September 17, 2024)
Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region [Graph], GWI, February 20, 2018. [Online]. Available: https://www.statista.com/statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
