Italy: preferred online videos 2018, by age group and category

This statistic displays the preferred online videos in Italy in 2018, by age group and category. According to survey results, advertising videos were the less popular, yet more preferred by individuals aged over 45 years old (12.5 percent), than by respondents between 18 and 24 years old (1.5 percent), who rather appreciated videos of influencers (53.7 percent).

Preferred online videos in Italy in 2018, by age group and category

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Source

Release date

February 2018

Region

Italy

Survey time period

January 2018

Number of respondents

632 respondents

Age group

18 years and older

Supplementary notes

The source provides no further information about the survey methodology.
The original survey question was phrased by the source as follows: "Che video preferisci fra le seguenti tipologie?"

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Statistics on "Video advertising and marketing"

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