Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016

Exclusive Premium Statistic

Share of marketing budget spent on digital personalization worldwide 2016 This statistic shows the share of marketing budgets spent by responding marketers worldwide on personalized digital marketing communications as of May 2016. The findings show that 56 percent of respondents used less than 10 percent of their marketing budget for personalized digital communications, whereas six percent of responding marketers reported using 31 to 40 percent of their budget on personalization.
Show more
Share of respondents
--
--
--
--
--
--
Share of respondents
--
--
--
--
--
--

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic shows the share of marketing budgets spent by responding marketers worldwide on personalized digital marketing communications as of May 2016. The findings show that 56 percent of respondents used less than 10 percent of their marketing budget for personalized digital communications, whereas six percent of responding marketers reported using 31 to 40 percent of their budget on personalization.
Show more
Release date
May 2016
Region
Worldwide
Survey time period
May 2016
Number of respondents
103 respondents
Supplementary notes
Question: Approximately what percentage of your marketing budget did you spend on personalized digital marcomms in the past 12 months?
The source did not provide an exact date of survey; the survey date given is the publication date.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Marketing personalization

All Information
in one Presentation

Marketing personalization

Everything On "Marketing personalization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Marketing personalization"

  • Overview & usage
The most important statistics
  • Marketer perspective
  • Consumer perspective
The most important statistics
  • Effectiveness
  • E-mail
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News