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Share of marketing budget spent on digital personalization worldwide 2016

This statistic shows the share of marketing budgets spent by responding marketers worldwide on personalized digital marketing communications as of May 2016. The findings show that 56 percent of respondents used less than 10 percent of their marketing budget for personalized digital communications, whereas six percent of responding marketers reported using 31 to 40 percent of their budget on personalization.

Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016

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Release date

May 2016



Survey time period

May 2016

Number of respondents

103 respondents

Supplementary notes

Question: Approximately what percentage of your marketing budget did you spend on personalized digital marcomms in the past 12 months?
The source did not provide an exact date of survey; the survey date given is the publication date.

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Statistics on "Marketing personalization in the U.S."

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