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North American consumer preference of retail personalization form 2017, by gender

Preferred form of retail personalization among shoppers in North America as of November 2017, by gender

by A. Guttmann, last edited Feb 27, 2018
North American consumer preference of retail personalization form 2017, by gender This statistic shows the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by gender. The findings show that 32 percent of female respondents cited a personalized purchase journey as their preferred form of retail personalization; only 13 percent of responding women and men prioritized personalized advertising.
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Preferred form of retail personalization among shoppers in North America as of November 2017, by gender

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