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Preferred form of retail personalization among shoppers in North America as of November 2017, by gender

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North American consumer preference of retail personalization form 2017, by gender This statistic shows the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by gender. The findings show that 32 percent of female respondents cited a personalized purchase journey as their preferred form of retail personalization; only 13 percent of responding women and men prioritized personalized advertising.
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Description Source More information
This statistic shows the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by gender. The findings show that 32 percent of female respondents cited a personalized purchase journey as their preferred form of retail personalization; only 13 percent of responding women and men prioritized personalized advertising.
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Release date
November 2017
Region
North America
Survey time period
November 2017
Number of respondents
30,000 respondents
Supplementary notes
The source did not provide an exact date of survey; the date given is the publication date.

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