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Preferred form of retail personalization among shoppers in North America as of November 2017, by age group

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North American consumer preference of retail personalization form 2017, by age group This statistic shows the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by age group. The findings show that 65 percent of responding consumers aged between 18 and 34 cited personalized support as their preferred form of retail personalization, compared to 10 percent who prioritized personalized advertising.
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Description Source More information
This statistic shows the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by age group. The findings show that 65 percent of responding consumers aged between 18 and 34 cited personalized support as their preferred form of retail personalization, compared to 10 percent who prioritized personalized advertising.
Show more
Release date
November 2017
Region
North America
Survey time period
November 2017
Number of respondents
30,000 respondents
Supplementary notes
The source did not provide an exact date of survey; the date given is the publication date.

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