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North American consumer preference of retail personalization form 2017, by age group

Preferred form of retail personalization among shoppers in North America as of November 2017, by age group

by A. Guttmann, last edited Feb 27, 2018
North American consumer preference of retail personalization form 2017, by age group This statistic shows the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by age group. The findings show that 65 percent of responding consumers aged between 18 and 34 cited personalized support as their preferred form of retail personalization, compared to 10 percent who prioritized personalized advertising.
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Preferred form of retail personalization among shoppers in North America as of November 2017, by age group

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