North American consumer preference of retail personalization form 2017, by age group

This statistic shows the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by age group. The findings show that 65 percent of responding consumers aged between 18 and 34 cited personalized support as their preferred form of retail personalization, compared to 10 percent who prioritized personalized advertising.

Preferred form of retail personalization among shoppers in North America as of November 2017, by age group

18-3435-5455+
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Sources

Release date

November 2017

Region

North America

Survey time period

November 2017

Number of respondents

30,000 respondents

Supplementary notes

The source did not provide an exact date of survey; the date given is the publication date.

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