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Why Japanese consumers drink hot beverages during the cold seasons 2017

This statistic presents the results of a survey conducted in 2017 about the main reasons why consumers in Japan drink hot beverages during the colder seasons. The survey revealed that the majority of respondents, over 78 percent, consumed hot drinks during fall and winter time because the weather outside was cold.

Main reasons to consume hot beverages during fall and winter among consumers in Japan as of October 2017

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Source

Release date

November 2017

Region

Japan

Survey time period

September 22 to October 6, 2017

Number of respondents

2,801 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Why do you consume hot beverages during fall and winter?"

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