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Share of Millennials buying only on the Internet in France 2017

This statistic shows the proportion of French Millennials who only shopped online in 2017, according to the category of the product. That year, seven percent of those interviewed bought food products or drinks exclusively on the Internet, while 16 percent purchased cultural products only online.

Share of French Millennials shopping exclusively online in 2017, by product category*

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Release date

February 2018



Survey time period

October 2 to November 2, 2017

Number of respondents


Age group

18-34 years

Special properties


Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The question was phrased by the source as follows: "Actuellement, pour chacune des familles de produits suivantes, indiquez si vous l'achetez uniquement en magasin, uniquement sur Internet, à la fois en magasin et sur Internet, part des Millénnials achetant uniquement sur Internet."

** The number of respondents does not match the total sample.

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