Internet users reading marketing e-mails worldwide Q3 2017, by age group

This statistic shows the share of internet users who read marketing e-mails or newsletters in the previous month worldwide as of the third quarter of 2017, broken down by age group. The findings show that respondents aged between 55 and 64 were more likely to read marking e-mails or newsletters, with 31 percent of them saying that they had done so in the month preceding the survey period, compared to 21 percent of internet users aged between 16 and 24.

Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

January 2018

Region

Worldwide

Survey time period

Q3 2017

Number of respondents

77,814 respondents

Age group

16 to 64 years

Supplementary notes

Question asked: Which of the following actions have you done online in the past month? Read an email/newsletter from a brand

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail marketing "

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.