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Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group

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Internet users reading marketing e-mails worldwide Q3 2017, by age group This statistic shows the share of internet users who read marketing e-mails or newsletters in the previous month worldwide as of the third quarter of 2017, broken down by age group. The findings show that respondents aged between 55 and 64 were more likely to read marking e-mails or newsletters, with 31 percent of them saying that they had done so in the month preceding the survey period, compared to 21 percent of internet users aged between 16 and 24.
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Description Source More information
This statistic shows the share of internet users who read marketing e-mails or newsletters in the previous month worldwide as of the third quarter of 2017, broken down by age group. The findings show that respondents aged between 55 and 64 were more likely to read marking e-mails or newsletters, with 31 percent of them saying that they had done so in the month preceding the survey period, compared to 21 percent of internet users aged between 16 and 24.
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Release date
January 2018
Region
Worldwide
Survey time period
Q3 2017
Number of respondents
77,814 respondents
Age group
16 to 64 years
Supplementary notes
Question asked: Which of the following actions have you done online in the past month? Read an email/newsletter from a brand

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