Internet users reading marketing e-mails worldwide Q3 2017, by age group

This statistic shows the share of internet users who read marketing e-mails or newsletters in the previous month worldwide as of the third quarter of 2017, broken down by age group. The findings show that respondents aged between 55 and 64 were more likely to read marking e-mails or newsletters, with 31 percent of them saying that they had done so in the month preceding the survey period, compared to 21 percent of internet users aged between 16 and 24.

Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group

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Release date

January 2018



Survey time period

Q3 2017

Number of respondents

77,814 respondents

Age group

16 to 64 years

Supplementary notes

Question asked: Which of the following actions have you done online in the past month? Read an email/newsletter from a brand

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Statistics on "E-mail marketing "

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