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Monetized mobile video ad impression share worldwide 2016-2017, by region
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Monetized mobile video ad impression share worldwide 2016-2017, by region
Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
This statistic shows the distribution of monetized mobile video advertising impressions worldwide in the fourth quarters of 2016 and 2017, broken down by region. The findings show that the Americas accounted for 51 percent of monetized mobile video ad impressions served worldwide in the last quarter of 2017.
Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
| Americas | EMEA | APAC | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| Americas | EMEA | APAC | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Description
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This statistic shows the distribution of monetized mobile video advertising impressions worldwide in the fourth quarters of 2016 and 2017, broken down by region. The findings show that the Americas accounted for 51 percent of monetized mobile video ad impressions served worldwide in the last quarter of 2017.
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- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- Q4 2016 and Q4 2017
- Special properties
- based on ten trillion advertiser bids on the PubMatic platform
- Supplementary notes
- Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Worldwide
- Survey time period
- Q4 2016 and Q4 2017
- Special properties
- based on ten trillion advertiser bids on the PubMatic platform
- Supplementary notes
- Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Monetized mobile app ad impression share worldwide 2016-2017, by OS
- Digital advertising inventory in Australia 2015, by source & format
- Distribution of programmatic display ad revenue in the Netherlands 2014-2016, by type
- Budget sources for programmatic video advertising in the UK 2017
- Shares of biannual display ad revenue in the Netherlands 2014-2015, by display format
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Share of programmatic buying of display advertising expenditure in Finland 2013-2017
- Monetized mobile PMP ad impression volume growth worldwide Q1 2016-Q1 2018
- Priorities for programmatic video ads according to marketers in the UK 2017
- Most effective strategies for digital video customer engagement in the UK 2017
- Percentage growth of programmatic video revenue in the Nordics 2017
- Programmatic share in digital ad spend in the U.S. 2016
- Departments in charge of programmatic according to U.S. marketers 2014-2016
- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Publishers: barriers to programmatic advertising adoption in Europe 2016
- Italy: growth rate of programmatic advertising 2015-2018
- Data sources used for programmatic campaigns by publishers in Europe 2016
- Programmatic advertising: benefits in Europe 2014
- Programmatic advertising strategy of publishers in Central and Eastern Europe 2016
Studies
- Programmatic advertising
- Video advertising and marketing
- Attitudes Towards Programmatic Advertising 2018
- Programmatic Advertising: le dinamiche del mercato
- IAB 2018 Video Ad Spend Study
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Advanced TV Trends
- Digital advertising in Europe
- 2014 U.S. State of the Video Industry Report
- 2014 Australian State of the Video Industry Report
- Media Economy Report, Vol. 4
- Europe AdEx Benchmark 2016
- Q4 2017 Quarterly Mobile Index
Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- Distribution of monetized mobile app advertising impressions worldwide from 1st quarter 2016 to 4th quarter 2017, by operating system (OS)
- Distribution of digital advertising inventory in Australia in 3rd quarter 2015, by source and format
- Market shares of programmatic display advertisement revenue in the Netherlands from 2014 to 2016, by display format
- Where does your programmatic video advertising budget come from?*
- Market shares of the biannual display advertising revenue in the Netherlands from 2014 to 2015, by display format
- What matters to you most in programmatic video?
- Share of programmatic buying of total display advertising expenditure in Finland from 2013 to 2016, with a forecast up to the 1st half of 2017
- Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 1st quarter 2018
- Priorities for programmatic video advertising according to media professionals in the United Kingdom (UK) in 2017
- How would you rank the following tactics for digital video customer engagement?
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020
- Departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and 2016
- Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015
- Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016
- Growth rate of programmatic advertising in Italy from 2015 to 2018*
- Data sources used for programmatic campaigns by publishers in Europe in 2016
- Benefits of programmatic advertising according to marketing professionals in EU-5 as of May 2014
- Programmatic advertising operational models used by publishers in Central and Eastern Europe in 2016*
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