Preferred cleaning supplies retailers of stay-at-home mothers in the U.S. in 2016

This statistic shows the primary cleaning supply retailer among stay-at-home mothers in the United States in 2016. In 2016, 56 percent of respondents stated that their primary cleaning supply retailer was Walmart, more than triple that of the next most popular primary retailer, Target, at 15 percent.

Primary cleaning supplies retailer preferences of stay-at-home mothers in the United States in 2016

Share of respondents
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Release date

November 2016


United States

Survey time period


Number of respondents

317 respondents

Special properties

Household income of less than $50k

Supplementary notes

This question was phrased by the source as follows: "What is your one primary retailer for purchasing the category?"

The source did not provide further methodology information.

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