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Preferred baby supplies retailers of stay-at-home mothers in the U.S. in 2016

Published by Statista Research Department, Nov 30, 2016
This statistic shows the primary baby supply retailer among stay-at-home mothers in the United States in 2016. In 2016, 49 percent of respondents stated that their primary baby supply retailer was Walmart, double that of the next most preferred primary retailer, Target, at 28 percent.

Primary baby supplies retailer preferences of stay-at-home mothers in the United States in 2016

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Source

Release date

November 2016

Region

United States

Survey time period

2016

Number of respondents

211 respondents

Special properties

Household income of less than $50k

Supplementary notes

This question was phrased by the source as follows: "What is your one primary retailer for purchasing the category?"

The source did not provide further methodology information.

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