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Most requested shampoo and conditioner properties in Japan 2017

This statistic illustrates the results of a survey conducted in 2017 about the main benefits consumers in Japan are looking for when purchasing shampoo and conditioner. The survey revealed that the majority of respondents, over 50 percent, were looking for products providing their hair with a silky and hydrated finish.

Main benefits consumers in Japan are looking for when purchasing shampoo and conditioner in Japan as of September 2017

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Source

Release date

November 2017

Region

Japan

Survey time period

September 8 to 22, 2017

Number of respondents

3,493 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "When you buy shampoo and conditioner, which results should the product deliver?"

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Statistics on "Haircare in the United Kingdom (UK)"

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