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Insurance purchase factors in selected countries worldwide 2016

Distribution of customer personas in insurance market in selected countries worldwide in 2016

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Release date

May 2017



Survey time period

May to June 2016

Number of respondents

32,715 respondents

Age group

18 years and older

Special properties

consumers with an insurance policy across 18 markets

Supplementary notes

The source defines the three personas as follows: Nomads are "a highly digitally active group, ready for a new model of delivery."
Hunters are "searching for the best deal on price."
Quality Seekers are "looking for high quality, responsive service and data protection."

The source sorted the respondents into these three customer personas based on their own research.

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