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Insurance purchase factors in selected countries worldwide 2016

This statistic shows the distribution of customer personas in insurance market in selected countries worldwide in 2016. In the United States, 46 percent of respondents were deemed to be Nomads, who value digital innovation and aren't tied to traditional financial services providers, whereas only 14 percent were classified as Hunters, who value competitive pricing and prefer traditional financial services providers.

Distribution of customer personas in insurance market in selected countries worldwide in 2016

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Release date

May 2017



Survey time period

May to June 2016

Number of respondents

32,715 respondents

Age group

18 years and older

Special properties

consumers with an insurance policy across 18 markets

Supplementary notes

The source defines the three personas as follows: Nomads are "a highly digitally active group, ready for a new model of delivery."
Hunters are "searching for the best deal on price."
Quality Seekers are "looking for high quality, responsive service and data protection."

The source sorted the respondents into these three customer personas based on their own research.

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Statistics on "Insurtech"

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