Survey on the aspects for the purchase decision for fishery products in Denmark 2016

This statistic shows the result of a survey on the aspects for the purchase decision for fishery and aquaculture products in Denmark in 2016. Danes named the product's appearance as the most important aspect to decide which fishery and seafood product they will buy, reaching a share of 60 percent of respondents. The price of the product was an important aspect for 48 percent of respondents.

When you buy fishery and aquaculture products, which of the following aspects are the most important for you?

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Release date

January 2017


Europe, Denmark

Survey time period

June 4 to 13, 2016

Number of respondents

925 respondents

Special properties

refers to fishery and seafood buyers

Supplementary notes

Multiple answers were possible. The maximum number of answers was 3.

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