Survey on the aspects for the purchase decision for fishery products in Sweden 2016

This statistic shows the result of a survey on the aspects for the purchase decision for fishery and aquaculture products in Sweden in 2016. Swedes named the product's brand or quality labels as the most important aspect to decide which fishery and seafood product they will buy, reaching a share of 48 percent of respondents. The environmental, social or ethical impact of the product was an important aspect for 47 percent of respondents.

When you buy fishery and aquaculture products, which of the following aspects are the most important for you?

Share of respondents
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Source

Release date

January 2017

Region

Europe, Denmark

Survey time period

June 4 to 13, 2016

Number of respondents

1,049 respondents

Special properties

refers to fishery and seafood buyers

Supplementary notes

Multiple answers were possible. The maximum number of answers was 3.

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