Mobile vendors market share in Singapore 2014-2020

In 2020, Apple was the market leader among mobile vendors in Singapore with a market share of approximately 33.6 percent. Previously the leading mobile vendor in 2014, Samsung’s market share has decreased by approximately 13 percent.

Mobile vendors in Singapore

As of 2019, there are over eight million mobile subscribers in the country, with a mobile population penetration rate of 158.7 percent. Singaporeans were found to use their mobile phones mainly for online banking and entertainment purposes.

Current developments

Due to the COVID-19 pandemic, the mobile market in Singapore was expected to shrink in the next year. However, entry level and mid-range smartphone models experienced an almost 178 percent boost in searches during this period – especially the iPhone SE and Oppo 3. Huawei, one of the leading mobile vendors in the country, is also catching up to Apple with its latest release, Huawei Nova 7 SE, bringing one of the first 2020 5G-capable mid-range smartphones to Singapore’s market.

Market share of mobile vendors in Singapore from 2014 to 2020

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Release date

June 2020



Survey time period

2014 to 2020

Supplementary notes

Date provided is date of access.

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Statistics on "Smartphone market in Singapore"

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