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Gross sales of Mattel's Barbie brand in North America 2016-2019

This statistic shows the gross sales of Mattel's Barbie brand in North America from 2016 to 2019. In 2019, Mattel's Barbie brand generated gross sales amounting to 558.3 million U.S. dollars, up from about 535.7 million U.S. dollars the previous year.

Additional information on Mattel’s Barbie

Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada. A look at the gross sales of Mattel by region worldwide from 2009 to 2019 shows that over half of Mattel’s income comes from the North American region.

Gross sales of Mattel's Barbie brand in North America from 2016 to 2019

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Source

Release date

February 2020

Region

North America, Canada, United States

Survey time period

2016 to 2019

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