In 2022, Mattel's Barbie brand generated gross sales amounting to 840 million U.S. dollars, increasing from about 776 million U.S. dollars the previous year.
Additional information on Mattel’s Barbie
Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada. A look at the gross sales of Mattel by region worldwide shows that over half of Mattel’s income comes from the North American region.
Gross sales of Mattel's Barbie brand in North America from 2016 to 2023
(in million U.S. dollars)
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Mattel. (March 15, 2024). Gross sales of Mattel's Barbie brand in North America from 2016 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/814732/gross-sales-of-mattel-s-barbie-brand-north-america/
Mattel. "Gross sales of Mattel's Barbie brand in North America from 2016 to 2023 (in million U.S. dollars)." Chart. March 15, 2024. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/814732/gross-sales-of-mattel-s-barbie-brand-north-america/
Mattel. (2024). Gross sales of Mattel's Barbie brand in North America from 2016 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/814732/gross-sales-of-mattel-s-barbie-brand-north-america/
Mattel. "Gross Sales of Mattel's Barbie Brand in North America from 2016 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 15 Mar 2024, https://www.statista.com/statistics/814732/gross-sales-of-mattel-s-barbie-brand-north-america/
Mattel, Gross sales of Mattel's Barbie brand in North America from 2016 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/814732/gross-sales-of-mattel-s-barbie-brand-north-america/ (last visited October 09, 2024)
Gross sales of Mattel's Barbie brand in North America from 2016 to 2023 (in million U.S. dollars) [Graph], Mattel, March 15, 2024. [Online]. Available: https://www.statista.com/statistics/814732/gross-sales-of-mattel-s-barbie-brand-north-america/