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Gross sales of Mattel's Barbie brand in North America 2016-2018

Gross sales of Mattel's Barbie brand in North America from 2016 to 2018 (in million U.S. dollars)

by Liam O'Connell, last edited Mar 5, 2019
Gross sales of Mattel's Barbie brand in North America 2016-2018 This statistic shows the gross sales of Mattel's Barbie brand in North America from 2016 to 2018. In 2018, Mattel's Barbie brand generated gross sales that amounted to 535.7 million U.S. dollars, up from about 451 million U.S. dollars in 2017.
Additional information on Mattel’s Barbie

Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada. A look at the gross sales of Mattel by region worldwide from 2009 to 2017 shows that over half of Mattel’s income comes from the North American region.

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Gross sales of Mattel's Barbie brand in North America from 2016 to 2018 (in million U.S. dollars)

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