Canada: online platforms consumers use to save money 2020

As of October 2020, roughly 60 percent of Canadian consumers that use online platforms for saving money, specifically used loyalty programs, such as Aeroplan, PC, Optimum, AirMiles, or Scene. About a third of this group of Canadian shoppers used apps, such as Amazon, Checkout 51, Swagbucks, among others. A total of about three quarters of respondents stated they used such online saving platforms.

Share of consumers using selected online savings sites, apps and loyalty programs to save money in Canada as of October 2020

Characteristic	Share of respondents
Loyalty programs such as Aeroplan, PC Optimum, AirMiles, or Scene	60%
Shopping apps such as Amazon, Checkout 51, Caddle, Swagbucks, or Flipp	38%
Cashback websites such as Rakuten, Great Canadian Rebates, or Shopper Army	19%
Online price comparison websites/apps such as Google Shopping or Price Grabber	12%
Other	2%
None of the above	16%
Do not shop online	8%

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Release date

November 2020

More information

Region

Canada

Survey time period

October 1 to 6, 2020

Number of respondents

2,004 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What type, if any, of online savings sites, apps or loyalty programs do you use to save money when you shop?"

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