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Mexico: market share of cosmetics brands 2018

Mary Kay was the cosmetics and personal care brand with the highest market share in Mexico in 2018, with 5.5 percent. It was followed by Colgate and Jafra, with a market share of over four percent each. Sales value in the cosmetics, perfume and toiletries industry in Mexico amounted to 45.98 billion Mexican pesos in 2019.

Market share of leading cosmetics and personal care brands in Mexico in 2018

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Sources

Release date

September 2020

Region

Mexico

Survey time period

2018

Supplementary notes

Release date is the date of access.

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