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Investment and development prospects in serviced apartments in Europe 2018-2020

Multiple aspects can impact how and where an investment is carried out. In 2019, real estate industry experts identified construction costs, availability of suitable assets, land for acquisition and development, and economic growth as their main concerns for making an investment on the European real estate market in 2020.

Prospects for serviced apartments

For both investment (4.11) and development (4.06) of serviced apartments in Europe, the outlook according to industry experts improved between 2018 and 2020. The sectors with the highest prospect scores in 2020 were retirement/assisted living, logistic facilities, and co-living.

Cities with higher prospects

In 2018, the United Kingdom, Germany and France were the top three countries in Europe by total value of commercial real estate investment. Investors’ interest seem to keep going, as Paris, Berlin and Frankfurt scored highest at real estate investment and development prospects with 2.16 points, 2.13 and 2.07 respectively in 2020.

European real estate investment and development prospects in serviced apartments from 2018 to 2020**

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Release date

November 2019



Survey time period

2017 to 2019

Number of respondents


Age group

18 years and older

Special properties

Industry experts, including investors, fund managers, developers, property companies, lenders, brokers, advisers and consultants*

Method of interview

Face-to-face interview, online survey

Supplementary notes

* The survey was made up of respondents from twenty-two European countries and made up from the following professional industries. The source adds that respondents could choose more than one category, so percentages do not add up to 100. Real estate service firms (30 percent), Fund/investment managers (24 percent), Private property company or developers (23 percent), Institutional/equity investor (15 percent), Bank, lender or securitized lender (7 percent), publicly-listed property company or REIT (11 percent), homebuilder or residential developer (6 percent) or other (4 percent).

** Respondents scored sectors' prospects on a scale of 1=very poor to 5=excellent, and the scores for each sector are averages; the overall rank is based on the average of the sector's investment and development score.

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