This statistic shows the annual marketing data spend in the United States from 2017 to 2019. The figures show that the U.S. spent over 12.3 billion dollars on marketing data in 2018, up from 9.78 billion in the previous year.
Spending on marketing data in the United States from 2017 to 2019
(in million U.S. dollars)
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Statistics on "Data usage in marketing and advertising "
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OnAudience. (September 14, 2018). Spending on marketing data in the United States from 2017 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 25, 2020, from https://www.statista.com/statistics/818881/usa-marketing-data-spend/
OnAudience. "Spending on marketing data in the United States from 2017 to 2019 (in million U.S. dollars)." Chart. September 14, 2018. Statista. Accessed May 25, 2020. https://www.statista.com/statistics/818881/usa-marketing-data-spend/
OnAudience. (2018). Spending on marketing data in the United States from 2017 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 25, 2020. https://www.statista.com/statistics/818881/usa-marketing-data-spend/
OnAudience. "Spending on Marketing Data in The United States from 2017 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 14 Sep 2018, https://www.statista.com/statistics/818881/usa-marketing-data-spend/
OnAudience, Spending on marketing data in the United States from 2017 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/818881/usa-marketing-data-spend/ (last visited May 25, 2020)
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