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U.S. marketing data spend 2016-2018
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U.S. marketing data spend 2016-2018
Spending on marketing data in the United States from 2016 to 2018 (in million U.S. dollars)
by A. Guttmann,
last edited
Mar 27, 2018
This statistic shows the annual marketing data spend in the United States from 2016 to 2018. The figures show that the U.S. spent over 11.4 billion dollars on marketing data in 2018, up from 8.85 billion in the previous year.
Spending on marketing data in the United States from 2016 to 2018 (in million U.S. dollars)
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| Data spend in million U.S. dollars | |
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by A. Guttmann,
last edited
Mar 27, 2018
This statistic shows the annual marketing data spend in the United States from 2016 to 2018. The figures show that the U.S. spent over 11.4 billion dollars on marketing data in 2018, up from 8.85 billion in the previous year.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- January 2018
- Region
- United States
- Survey time period
- 2016 to 2017
- Supplementary notes
- *Forecast.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2018
More information
- Region
- United States
- Survey time period
- 2016 to 2017
- Supplementary notes
- *Forecast.
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U.S. third-party audience data spend 2017, by type
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Data usage in marketing and advertising
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Statistics on "Data usage in marketing and advertising "
- Overview
The most important statistics
- Size of the marketing related data market worldwide from 2016 to 2018 (in billion U.S. dollars)Global marketing data market size 2016-2018
- Leading marketing data markets worldwide in 2017, based on value (in million U.S. dollars)Largest marketing data markets worldwide 2017
- Spending on marketing data in the United States from 2016 to 2018 (in million U.S. dollars)U.S. marketing data spend 2016-2018
- Spending on third-party marketing-related audience data in the United States in 2017, by type (in million U.S. dollars)U.S. third-party audience data spend 2017, by type
- Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)U.S. marketing data activation solutions spend 2017, by function
- Leading departments responsible for customer data ownership in companies in the United States as of November 2017Departments responsible for customer data in companies in the U.S. 2017
- Leading in demand skills related to data marketing in North America as of November 2017Most sought-after skillsets in data marketing in North America 2017
- Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017Most sought-after technologies and functions for data marketing in North America 2017
- Strategies
The most important statistics
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Ways businesses used customer data to increase their competitive advantage in the United States as of November 2017Ways businesses use customer data to gain competitive advantage in the U.S. 2017
- Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016Data sources used in marketing worldwide 2016
- Leading data-related functions used by marketing professionals worldwide as of November 2016Data-related functions used in marketing worldwide 2016
- Leading tools and systems used for lead and customer data storage according to marketing professionals worldwide as of May 2016Tools used for lead & customer data storage worldwide 2016
- Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017Implementation of Audience data usage strategies in North America 2017
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Ways retailers used data to personalize e-mails in North America as of September 2016North America: use of data in e-mail marketing personalization 2016
- Effectiveness & challenges
The most important statistics
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business typeEffectiveness of audience targeting with use of data worldwide 2018, by business type
- Benefits of data quality investments worldwide in 2016Benefits of data quality investments worldwide 2016
- Reasons why businesses maintained high-quality customer data in the United States as of November 2017Maintenance of high-quality customer data by businesses U.S. 2017
- Leading benefits of understanding customer journeys according to marketing professionals worldwide as of November 2016Benefits of understanding customer journey worldwide 2016
- Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016Value of data-related functions for customer experience optimization 2016
- Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018Customer data accuracy challenges in the U.S. 2016-2018
- Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016Barriers to building an integrated customer journey worldwide 2016
- Customer perception
The most important statistics
- How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?Customer opinion on product recommendations in the U.S. 2016
- Interest in product recommendations based on purchase history from selected retailer types according to consumers in the United States as of August 2016Interest in product recommendations in the U.S. 2016
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. interest in mobile shopping recommendations from selected companies 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Impact of product recommendations on shopping frequency according to consumers in the United States as of August 2016Impact of product recommendations on shopping frequency in the U.S. 2016
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
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- Marketing expenditure in Europe 2007-2018
- Data investment management marketing expenditure in Europe 2007-2018
- Year-on-year sponsorship spending change in Sweden 2008-2018
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- Global Data Market Size 2016-2018
- State of Data Report December 2017
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- AI use in marketing
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
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Statistics on "Data usage in marketing and advertising "
- Size of the marketing related data market worldwide from 2016 to 2018 (in billion U.S. dollars)
- Leading marketing data markets worldwide in 2017, based on value (in million U.S. dollars)
- Spending on marketing data in the United States from 2016 to 2018 (in million U.S. dollars)
- Spending on third-party marketing-related audience data in the United States in 2017, by type (in million U.S. dollars)
- Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)
- Leading departments responsible for customer data ownership in companies in the United States as of November 2017
- Leading in demand skills related to data marketing in North America as of November 2017
- Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Ways businesses used customer data to increase their competitive advantage in the United States as of November 2017
- Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016
- Leading data-related functions used by marketing professionals worldwide as of November 2016
- Leading tools and systems used for lead and customer data storage according to marketing professionals worldwide as of May 2016
- Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type
- Benefits of data quality investments worldwide in 2016
- Reasons why businesses maintained high-quality customer data in the United States as of November 2017
- Leading benefits of understanding customer journeys according to marketing professionals worldwide as of November 2016
- Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016
- Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018
- Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016
- How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?
- Interest in product recommendations based on purchase history from selected retailer types according to consumers in the United States as of August 2016
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Impact of product recommendations on shopping frequency according to consumers in the United States as of August 2016
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Spending on marketing data in Canada from 2016 to 2018 (in million U.S. dollars)
- Share of marketers investing in selected technologies in the United States as of April 2018
- Planned increase in spending on artificial intelligence (AI) related initiatives in near future according to marketers worldwide as of May 2018
- How much do you spend on paid search per year?
- Most used AI marketing and sales tools among companies between 2017 and 2018, by type
- Revenue share of marketing budgets in companies in Slovenia in 2016
- Marketing activities on which marketers plan to decrease spending in Canada as of March 2015
- Event marketing revenues in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Marketing activities on which marketers plan to increase spending in Canada as of March 2015
- Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)
- Which marketing attribution methods are you currently using?
- Areas that have benefited from use of big data according to agencies and brand executives in the United States as of August 2013
- What data is available in your organization for marketing purposes?
- How is data stored in your organization?
- Brand activation marketing spending in the United States in 2015, 2016 and 2020 (in billion U.S. dollars)
- Spending on marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Spending on data investment management marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Year-on-year sponsorship spending change in Sweden from 2008 to 2018
- Where do you believe the industry should place its emphasis in developing environmentally-friendly technologies?*
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