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U.S. marketing data activation solutions spend 2017, by function
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U.S. marketing data activation solutions spend 2017, by function
Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)
by A. Guttmann,
last edited
Mar 27, 2018
This statistic shows the spending on data activation solutions supporting marketing related efforts in the United States in 2017, broken down by function. In the measured period, U.S. marketers spent 4.2 billion U.S. dollars on data hosting and management functions.
Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)
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by A. Guttmann,
last edited
Mar 27, 2018
This statistic shows the spending on data activation solutions supporting marketing related efforts in the United States in 2017, broken down by function. In the measured period, U.S. marketers spent 4.2 billion U.S. dollars on data hosting and management functions.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- Activation solutions refer to solutions provided by third parties that support the use of audience data.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- Activation solutions refer to solutions provided by third parties that support the use of audience data.
Other statistics on the topic
Data usage in marketing and advertising
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Statistics on "Data usage in marketing and advertising "
- Overview
The most important statistics
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- Spending on third-party marketing-related audience data in the United States in 2017, by type (in million U.S. dollars)U.S. third-party audience data spend 2017, by type
- Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)U.S. marketing data activation solutions spend 2017, by function
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- Effectiveness & challenges
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- Impact of product recommendations on shopping frequency according to consumers in the United States as of August 2016Impact of product recommendations on shopping frequency in the U.S. 2016
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Statistics on "Data usage in marketing and advertising "
- Size of the marketing related data market worldwide from 2016 to 2018 (in billion U.S. dollars)
- Leading marketing data markets worldwide in 2017, based on value (in million U.S. dollars)
- Spending on marketing data in the United States from 2016 to 2018 (in million U.S. dollars)
- Spending on third-party marketing-related audience data in the United States in 2017, by type (in million U.S. dollars)
- Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)
- Leading departments responsible for customer data ownership in companies in the United States as of November 2017
- Leading in demand skills related to data marketing in North America as of November 2017
- Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Ways businesses used customer data to increase their competitive advantage in the United States as of November 2017
- Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016
- Leading data-related functions used by marketing professionals worldwide as of November 2016
- Leading tools and systems used for lead and customer data storage according to marketing professionals worldwide as of May 2016
- Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type
- Benefits of data quality investments worldwide in 2016
- Reasons why businesses maintained high-quality customer data in the United States as of November 2017
- Leading benefits of understanding customer journeys according to marketing professionals worldwide as of November 2016
- Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016
- Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018
- Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016
- How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?
- Interest in product recommendations based on purchase history from selected retailer types according to consumers in the United States as of August 2016
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Impact of product recommendations on shopping frequency according to consumers in the United States as of August 2016
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Spending on marketing data in Canada from 2016 to 2018 (in million U.S. dollars)
- Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP)
- Planned increase in spending on artificial intelligence (AI) related initiatives in near future according to marketers worldwide as of May 2018
- Areas that have benefited from use of big data according to agencies and brand executives in the United States as of August 2013
- Spending on direct marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Marketing expenditure in the personal injury claims sector in the United Kingdom (UK) between 2010 and 2014, by medium (in million GBP)
- Content marketing expenditure in Germany, France and the United Kingdom (UK) in 2014 and 2020 (in million euros)
- Annual global marketing and sales costs of Facebook from 2010 to 2018 (in million U.S. dollars)
- Spending on public relations (PR) marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Change in data-driven marketing spending in the United States in 2018 and 2019
- Smart technology marketing spending in the United States in 2018, by technology (in million U.S. dollars)
- Distribution of brand marketing spending in the United States in 2015, by type
- Spending on marketing in Europe from 2007 to 2018 (in million U.S. dollars)
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- If you are implementing big data practices, for which of the following are these applied in your company?
- Direct mail data spending in the United States from 2010 to 2016 (in billion U.S. dollars)
- Search engine optimization marketing spending in the United States from 2008 to 2020 (in billion U.S. dollars)
- Technologies used by contact center BPO service companies to support customer interactions 2011*
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