This statistic shows the spending on data activation solutions supporting marketing related efforts in the United States in 2018, broken down by function. In the measured period, U.S. marketers spent 2.26 billion U.S. dollars on data analytics, modeling and segmentation functions.
Spending on data activation solutions supporting marketing related efforts in the United States in 2018, by function
(in million U.S. dollars)
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Statistics on "Data usage in marketing and advertising "
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IAB. (December 5, 2018). Spending on data activation solutions supporting marketing related efforts in the United States in 2018, by function (in million U.S. dollars) [Graph]. In Statista. Retrieved July 09, 2020, from https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/
IAB. "Spending on data activation solutions supporting marketing related efforts in the United States in 2018, by function (in million U.S. dollars)." Chart. December 5, 2018. Statista. Accessed July 09, 2020. https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/
IAB. (2018). Spending on data activation solutions supporting marketing related efforts in the United States in 2018, by function (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 09, 2020. https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/
IAB. "Spending on Data Activation Solutions Supporting Marketing Related Efforts in The United States in 2018, by Function (in Million U.S. Dollars)." Statista, Statista Inc., 5 Dec 2018, https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/
IAB, Spending on data activation solutions supporting marketing related efforts in the United States in 2018, by function (in million U.S. dollars) Statista, https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/ (last visited July 09, 2020)
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