- Media & Advertising›
- Advertising & Marketing ›
U.S. marketing data activation solutions spend 2017, by function
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
U.S. marketing data activation solutions spend 2017, by function
Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)
This statistic shows the spending on data activation solutions supporting marketing related efforts in the United States in 2017, broken down by function. In the measured period, U.S. marketers spent 4.2 billion U.S. dollars on data hosting and management functions.
Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)
| Spending in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| Spending in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the spending on data activation solutions supporting marketing related efforts in the United States in 2017, broken down by function. In the measured period, U.S. marketers spent 4.2 billion U.S. dollars on data hosting and management functions.
Show more- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- Activation solutions refer to solutions provided by third parties that support the use of audience data.
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- Activation solutions refer to solutions provided by third parties that support the use of audience data.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Data usage in marketing and advertising
- 69 page/s
- English
- pptx
- Detailed references
Everything On "Data usage in marketing and advertising " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Data usage in marketing and advertising "
- Overview
The most important statistics
- Size of the marketing related data market worldwide from 2016 to 2018 (in billion U.S. dollars)Global marketing data market size 2016-2018
- Leading marketing data markets worldwide in 2017, based on value (in million U.S. dollars)Largest marketing data markets worldwide 2017
- Spending on marketing data in the United States from 2016 to 2018 (in million U.S. dollars)U.S. marketing data spend 2016-2018
- Spending on third-party marketing-related audience data in the United States in 2017, by type (in million U.S. dollars)U.S. third-party audience data spend 2017, by type
- Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)U.S. marketing data activation solutions spend 2017, by function
- Leading departments responsible for customer data ownership in companies in the United States as of November 2017Departments responsible for customer data in companies in the U.S. 2017
- Leading in demand skills related to data marketing in North America as of November 2017Most sought-after skillsets in data marketing in North America 2017
- Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017Most sought-after technologies and functions for data marketing in North America 2017
- Strategies
The most important statistics
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Ways businesses used customer data to increase their competitive advantage in the United States as of November 2017Ways businesses use customer data to gain competitive advantage in the U.S. 2017
- Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016Data sources used in marketing worldwide 2016
- Leading data-related functions used by marketing professionals worldwide as of November 2016Data-related functions used in marketing worldwide 2016
- Leading tools and systems used for lead and customer data storage according to marketing professionals worldwide as of May 2016Tools used for lead & customer data storage worldwide 2016
- Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017Implementation of Audience data usage strategies in North America 2017
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Ways retailers used data to personalize e-mails in North America as of September 2016North America: use of data in e-mail marketing personalization 2016
- Effectiveness & challenges
The most important statistics
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business typeEffectiveness of audience targeting with use of data worldwide 2018, by business type
- Benefits of data quality investments worldwide in 2016Benefits of data quality investments worldwide 2016
- Reasons why businesses maintained high-quality customer data in the United States as of November 2017Maintenance of high-quality customer data by businesses U.S. 2017
- Leading benefits of understanding customer journeys according to marketing professionals worldwide as of November 2016Benefits of understanding customer journey worldwide 2016
- Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016Value of data-related functions for customer experience optimization 2016
- Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018Customer data accuracy challenges in the U.S. 2016-2018
- Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016Barriers to building an integrated customer journey worldwide 2016
- Customer perception
The most important statistics
- How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?Customer opinion on product recommendations in the U.S. 2016
- Interest in product recommendations based on purchase history from selected retailer types according to consumers in the United States as of August 2016Interest in product recommendations in the U.S. 2016
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. interest in mobile shopping recommendations from selected companies 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Impact of product recommendations on shopping frequency according to consumers in the United States as of August 2016Impact of product recommendations on shopping frequency in the U.S. 2016
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Canada marketing data spend 2016-2018
- Big data: areas that have benefited from usage in the United States 2013
- U.S. retailers marketing spend plans 2018, by generation
- Marketing, audiences and communication spend of the BBC 2014/15-2017/18
- Planned increase in AI-enabled marketing initiatives worldwide 2018
- Mexico: largest BLT marketing categories 2016
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Marketing spend of higher education institutions in the UK 2010-2013
- Direct marketing expenditure in Europe 2007-2018
- Marketing channels with increased spending in Canada 2013-2014
- Social media marketing spending in the U.S. 2014-2019
- Importance of social media data analysis to financial results in the U.S. 2014
- Mexico: BTL marketing spending 2015-2018
- Direct mail - data spend in the U.S. 2010-2016
- Main obstacles for developing data strategy in marketing departments in Belgium 2017
- Display marketing expenditure in Norway 2011-2016 by device
- Entity responsible for marketing spending in the U.S. 2016
- Marketing spend per business in the personal injury claims sector in the UK 2010-2014
- Data investment management marketing expenditure in Europe 2007-2018
- Attitude to location-based technology usage in stores in the U.S. 2016, by generation
Studies
- Data usage in marketing and advertising
- Global Data Market Size 2016-2018
- State of Data Report December 2017
- The Data-Centric Organization 2018
- AI use in marketing
- Instagram marketing and advertising
- Facebook marketing
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Marketing Data Technology: Cutting Through the Complexity
- State of Slovenian Marketing 2016
- B2B Content Marketing 2019
- B2C Content Marketing 2019
Statistics on "Data usage in marketing and advertising "
- Size of the marketing related data market worldwide from 2016 to 2018 (in billion U.S. dollars)
- Leading marketing data markets worldwide in 2017, based on value (in million U.S. dollars)
- Spending on marketing data in the United States from 2016 to 2018 (in million U.S. dollars)
- Spending on third-party marketing-related audience data in the United States in 2017, by type (in million U.S. dollars)
- Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (in billion U.S. dollars)
- Leading departments responsible for customer data ownership in companies in the United States as of November 2017
- Leading in demand skills related to data marketing in North America as of November 2017
- Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Ways businesses used customer data to increase their competitive advantage in the United States as of November 2017
- Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016
- Leading data-related functions used by marketing professionals worldwide as of November 2016
- Leading tools and systems used for lead and customer data storage according to marketing professionals worldwide as of May 2016
- Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type
- Benefits of data quality investments worldwide in 2016
- Reasons why businesses maintained high-quality customer data in the United States as of November 2017
- Leading benefits of understanding customer journeys according to marketing professionals worldwide as of November 2016
- Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016
- Challenges that contributed towards a lack of customer data accuracy in the United States from 2016 to 2018
- Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016
- How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?
- Interest in product recommendations based on purchase history from selected retailer types according to consumers in the United States as of August 2016
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Impact of product recommendations on shopping frequency according to consumers in the United States as of August 2016
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Spending on marketing data in Canada from 2016 to 2018 (in million U.S. dollars)
- Areas that have benefited from use of big data according to agencies and brand executives in the United States as of August 2013
- Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation
- Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP)
- Planned increase in spending on artificial intelligence (AI) related initiatives in near future according to marketers worldwide as of May 2018
- Largest below-the-line marketing categories in Mexico in 2016, by spending (in billion Mexican pesos)
- Industry sectors ranked by marketing budget revenue share in the United Kingdom (UK) in 2016
- Marketing spending of higher education institutions (HEIs) in the United Kingdom (UK) from 2010/11 to 2012/13 (in million GBP)
- Spending on direct marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Marketing channels for which marketers planned to increase spending in Canada in 2013 and 2014
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Is it true that analyzing social media engagement data is helpful in improving your bottom line?
- Below-the-line marketing spending in Mexico from 2015 to 2018 (in billion Mexican pesos)
- Direct mail data spending in the United States from 2010 to 2016 (in billion U.S. dollars)
- Which obstacles do you encounter within your data strategy?*
- Expenditure on desktop and mobile display marketing in Norway from 2011 to 2016 (in million NOK)
- Who is ultimately responsible for allocating and approving spend across the media mix?
- Average marketing expenditure per business in the personal injury claims sector in the United Kingdom (UK) in 2010 and 2014 (in thousand GBP)
- Spending on data investment management marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Share of internet users who would like stores to use location-based technologies to improve their shopping experience in the Unites States as of October 2016, by generation
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.