According to the data presented in the study assessing the usage of activation solutions in support of marketing efforts, in 2020, U.S. marketers spent 3.2 billion U.S. dollars on data analytics, modeling and segmentation solutions.
Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function
(in billion U.S. dollars)
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IAB (U.S.), & Ipsos. (March 21, 2021). Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/
IAB (U.S.), und Ipsos. "Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars)." Chart. March 21, 2021. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/
IAB (U.S.), Ipsos. (2021). Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/
IAB (U.S.), and Ipsos. "Spending on Data Activation Solutions Supporting Marketing Related Efforts in The United States in 2020, by Function (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Mar 2021, https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/
IAB (U.S.) & Ipsos, Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars) Statista, https://www.statista.com/statistics/818914/us-data-activation-solutions-spend-function/ (last visited May 24, 2022)
