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Implementation of Audience data usage strategies in North America 2017

Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017

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Sources

Release date

February 2018

Region

North America

Survey time period

September to November 2017

Number of respondents

113 respondents

Special properties

sample consists of advertisers, marketers, publishers, technology developers and marketing service providers

Method of interview

Online survey

Supplementary notes

Question: To what extent would you say your organization has an overarching strategy to govern its use of audience data for advertising and/or marketing purposes?

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Statistics on "Data usage in marketing and advertising in the U.S."

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