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Cherry blossom party attendance motivation Japan 2018

This statistic presents the results of a survey conducted in February 2018 about why people in Japan attend hanami parties. As of February 2018, about 71.4 percent of respondents stated to attend hanami parties in order to feel the spring season and about 70.7 percent wanted to spend fun times with friends and family at cherry blossom viewing parties.

Reasons to go to a hanami party in Japan as of February 2018

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Release date

March 2018



Survey time period

February 19 to 20, 2018

Number of respondents

406 respondents

Age group

20 to 69 years

Special properties

Rakuten AIP proprietary panel; multiple answers were possible

Method of interview

Online survey

Supplementary notes

The survey was translated from Japanese.

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