Most sought-after technologies and functions for data marketing in North America 2017

Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017

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Release date

February 2018


North America

Survey time period

September to November 2017

Number of respondents

113 respondents

Special properties

sample consists of advertisers, marketers, publishers, technology developers and marketing service providers

Method of interview

Online survey

Supplementary notes

Question: What specific technology functions or features do you think will be most important in supporting organizations’ efforts to achieve value from their future use of data?

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