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Churn rate of cable companies in the U.S. 2014-2020

According to the source, pay TV companies had a churn rate of approximately 5.9 percent in the United States in 2020, an increase from the previous year where providers lost 5.2 percent of their subscriber base.

Churn rate of pay TV providers in the United States from 2014 to 2020

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Release date

March 2021


United States

Survey time period

2014 to 2020

Special properties

figures represent 95% of the market

Supplementary notes

*Includes internet-delivered services such as Sling TV.
The churn rate represents the number of subscribers lost as a percentage of the subscriber base.

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