- E-Commerce›
- B2C E-Commerce›
Share of e-commerce session revenue worldwide 2018, by source and medium
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Share of e-commerce session revenue worldwide 2018, by source and medium
Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
This statistic presents the distribution of global e-commerce session revenue as of June 2018, by source and medium. During the measured period, Google Organic accounted for 41 percent of travel e-commerce revenues.
Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
| Retail | Multi-channel | Online only | Travel | Overall | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| Retail | Multi-channel | Online only | Travel | Overall | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the distribution of global e-commerce session revenue as of June 2018, by source and medium. During the measured period, Google Organic accounted for 41 percent of travel e-commerce revenues.
Show more- Show sources information
- Show publisher information
- Release date
- September 2018
- Region
- Worldwide
- Survey time period
- July 2017 to June 2018
- Supplementary notes
- *Direct traffic consists of: returning visitors and customers, advertising, and dark traffic (when Google Analytics doesn't recognize a source by default).
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Worldwide
- Survey time period
- July 2017 to June 2018
- Supplementary notes
- *Direct traffic consists of: returning visitors and customers, advertising, and dark traffic (when Google Analytics doesn't recognize a source by default).
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-commerce worldwide
- 105 page/s
- English
- pptx
- Detailed references
Everything On "E-commerce worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "E-commerce worldwide"
- Overview
The most important statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
- E-commerce share of total global retail sales from 2015 to 2021Worldwide e-commerce share of retail sales 2015-2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMVGlobal e-commerce market share of leading e-retailers 2017
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2018-2022
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)Leading global online marketplaces 2018, by GMV
- Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018Global e-commerce KPI growth 2017-2018
- Digital shoppers
The most important statistics
- Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018Global online shopper conversion rate 2017-2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
- Shopping behavior
The most important statistics
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Online shopping frequency according to online shoppers worldwide as of October 2018Global online shopping frequency 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018Global online shopper preference for first-time & repeat purchases 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Share of internet users who have purchased selected products online in the past 12 months as of 2018Most popular online shopping categories worldwide 2018
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
- Mobile retail
The most important statistics
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018M-commerce share of e-retail sales 2018, by country
- Share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segmentMerchants worldwide who support mobile commerce as a sales channel 2018, by segment
- Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018Mobile sales revenue share according to merchants worldwide 2013-2018
- Digital payment
The most important statistics
- Most popular mobile payment methods accepted by online merchants worldwide in 2017 and 2018Mobile payment methods accepted by global online merchants 2018
- Share of selected payment methods as percentage of total e-commerce transaction volume worldwide in 2018, by regionGlobal payment methods online transaction volume share 2018, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Share of online merchants worldwide that accept mobile wallets from 2015 to 2018Global online merchant mobile wallet acceptance 2015-2018
- Mobile wallets accepted by online merchants worldwide as of March 2018Mobile wallets accepted by global digital merchants 2018
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by countryShare of online users likely to use mobile payments 2018, by country
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by regionShare of online users likely to use mobile payments 2018, by region
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of companies using e-commerce in the Netherlands 2016, by company size
- Brazil: e-commerce sales 2018-2022
- Furniture and appliances e-commerce revenue worldwide from 2018-2022
- E-retailers: e-commerce sales in Asia 2017
- Distribution of companies' revenue from ecommerce in the UK 2014-2015
- Mexico: sales of leading e-retailers 2016
- Agency clients' revenue distribution from ecommerce in the UK 2014-15
- Amount of online sales in France, Germany, United Kingdom 2016-2018
- Flipkart's funding value across India 2009-2017
- Growth of the trade revenue of B2B-commerce in China up to 2013
- Rakuten Group's quarterly travel booking transaction volume 2010-2013
- Market share of e-commerce sales in the Netherlands 2017, by branch
- Share of businesses making e-commerce purchases in the United Kingdom (UK) 2008-2016
- Zalando: annual revenue 2009-2018
- Foreign brand footwear monthly sales volume on Tmall in China 2014, by price range
- E-commerce share in office absorption in India 2015-2018
- Biggest concerns about sharing personal information via mobile 2016
- Annual sales growth of e-commerce Australia 2017 by state
- Products purchased online from abroad in the Nordics 2018, by country and category
Studies
- E-commerce in Canada
- E-commerce in the United Kingdom (UK)
- B2C E-commerce in the Netherlands
- Cross-border online shopping in Belgium
- Cross-border online shopping in the Netherlands
- Black Friday e-commerce in Brazil
- Wayfair
- Ecommerce and the Quest for Growth
- 2018 Canadian E-commerce Monitor
- Insights 2017 - E-commerce in the US, UK & Nordics
- The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping
- Online clothing market in the United Kingdom (UK)
- Cross-Border E-commerce Shopper Survey 2017
- Beauty and the E-commerce Beast 2017
- Webshoppers 38th Edition
Statistics on "E-commerce worldwide"
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMV
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)
- Year-on-year growth of e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Year-on-year growth of desktop e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Year-on-year growth of mobile e-commerce KPIs of online retailers and brands worldwide as of 1st half 2018
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
- Digital buyer penetration worldwide from 2016 to 2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platform
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Online shopping frequency according to online shoppers worldwide as of October 2018
- Online shopping locations that shoppers worldwide prefer to shop at for first-time and repeat purchases as of May 2018
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Share of internet users who have purchased selected products online in the past 12 months as of 2018
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Average e-commerce spending per online shopper worldwide per visit as of 4th quarter 2018, by vertical (in U.S. dollars)
- Distribution of retail website visits and orders worldwide as of 4th quarter 2018, by device
- Retail website visit duration worldwide as of 4th quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Usage of cross-border e-commerce in selected countries as of May 2018
- Digital retailer from which cross-border digital buyers worldwide made their most recent cross-border digital purchase as of October 2018
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018
- Share of merchants worldwide who support mobile commerce as a sales channel as of March 2018, by segment
- Share of total revenue from mobile sales channels according to online merchants worldwide from 2013 to 2018
- Most popular mobile payment methods accepted by online merchants worldwide in 2017 and 2018
- Share of selected payment methods as percentage of total e-commerce transaction volume worldwide in 2018, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Share of online merchants worldwide that accept mobile wallets from 2015 to 2018
- Mobile wallets accepted by online merchants worldwide as of March 2018
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by country
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by region
- Share of companies using e-commerce in the Netherlands in 2016, by company size
- E-commerce sales revenue in Brazil in 2018 and 2022 (in billion U.S. dollars)
- Furniture and appliances e-commerce revenue worldwide from 2018 to 2022 (in billion U.S. dollars)
- Leading e-retailers in Asia in 2017, ranked by e-commerce sales (in billion U.S. dollars)
- Distribution of companies' revenue from ecommerce in the United Kingdom (UK) in 2014 and 2015*
- Leading e-retailers in Mexico in 2016, ranked by e-commerce sales (in million U.S. dollars)
- Distribution of revenue coming from ecommerce of agencies' clients in the United Kingdom (UK) in 2014 and 2015*
- Total e-commerce sales in France, Germany and the United Kingdom from 2016 to 2018 (in billion euros)
- Value of Flipkart's funding in India from 2009 to 2017 (in million U.S. dollars)
- Growth of the trade revenue of B2B-commerce in China from 2008 to 2013* (compared to the previous year)
- Rakuten Group's gross travel booking transaction volume from 1st quarter 2010 to 3rd quarter 2013 (in billion yen)
- Market share of e-commerce sales in the Netherlands in 2017, by branch
- Proportion of businesses making e-commerce purchases in the United Kingdom (UK) from 2008 to 2016
- Annual revenue of Zalando from 2009 to 2018 (in million euros)
- Monthly sales volume of international footwear brands on Tmall in China as of 2014, by price range
- Share of e-commerce in office absorption across India from 2015 to 2018
- Most common concerns for mobile users worldwide about sharing personal information to online retailers and brands as of January 2016
- Year-on-year sales growth of the e-commerce industry in Australia in 2017, by state
- Products purchased online from abroad in the Nordics in 2018, by country and category
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.