• Global online e-commerce revenue by source and medium 2017 l Statistic

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Share of e-commerce session revenue worldwide 2017, by source and medium

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Distribution of global e-commerce sessions revenue as of June 2017, by source and medium
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Share of e-commerce session revenue worldwide 2017, by source and medium

This statistic presents the distribution of global e-commerce session revenue as of June 2017, by source and medium. During the measured period, Google Organic accounted for 41 percent of travel e-commerce revenues.

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	Retail	Multi-channel	Online only	Travel	Overall
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	Retail	Multi-channel	Online only	Travel	Overall
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This statistic presents the distribution of global e-commerce session revenue as of June 2017, by source and medium. During the measured period, Google Organic accounted for 41 percent of travel e-commerce revenues.

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Release date: September 2017

Region: Worldwide
Survey time period: July 1, 2016 to June 30, 2017
Supplementary notes: *Direct traffic consists of: returning visitors and customers, advertising, and dark traffic (when Google Analytics doesn't recognize a source by default).

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Statistics on "E-commerce worldwide"

Overview

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Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
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Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
E-commerce market share of leading e-retailers worldwide in 2016, based on GMVGlobal e-commerce market share of leading e-retailers 2016
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Distribution of retail website visits and orders worldwide as of 2nd quarter 2018, by deviceGlobal online retail website visits and orders 2018, by device

Digital shoppers

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Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
Conversion rate of online shoppers worldwide as of 1st quarter 2018Global online shopper conversion rate 2017-2018
Conversion rate of online shoppers worldwide as of 1st quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platformOnline shopping customers vs. retail sales worldwide Q4 2017, by platform

Shopping behavior

The most important statistics

Distribution of global e-commerce sessions as of June 2017, by source and mediumShare of e-commerce sessions worldwide 2017, by source and medium
Distribution of global e-commerce sessions revenue as of June 2017, by source and mediumShare of e-commerce session revenue worldwide 2017, by source and medium
Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
Average value of global online shopping orders as of 1st quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
Average value of global online shopping orders as of 1st quarter 2018, by platform (in U.S. dollars)Global online shopping order value 2018, by platform
Average value of global online shopping orders as of 1st quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
Retail website visit duration worldwide as of 2nd quarter 2018, by device (in minutes)Global online retail website visits duration 2015-2018, by device

Mobile retail

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Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by deviceLeading smartphone and tablet activities 2017, by device
Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
Digital shopping device usage and frequency worldwide in 2017Global online shopping device usage and frequency 2017
Leading shopping apps in the Apple App Store worldwide in July 2018, by revenue (in U.S. dollars)Leading iPhone shopping apps worldwide 2018, by revenue
Leading shopping apps in the Apple App Store worldwide in July 2018, by number of downloadsLeading iPhone shopping apps worldwide 2018, by downloads

Digital payment

The most important statistics

Preferred payment methods of online shoppers worldwide as of March 2017Preferred online retail payment methods worldwide 2017
Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by countryMobile wallet usage reach among mobile shoppers 2016, by country
Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by regionGlobal mobile payment usage penetration 2017, by region
Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017Apple Pay, Samsung Pay and Android Pay availability 2017, by region
Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)Audience size of leading digital wallets 2015-2017
Number of registered Visa Checkout users as of April 2017 (in millions)Visa Checkout: registered user accounts 2014-2017
Number of registered Samsung Pay users as of February 2016 (in millions)Samsung Pay: registered user accounts 2015-2016

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