Share of e-commerce session revenue worldwide 2018, by source and medium

This statistic presents the distribution of global e-commerce session revenue as of June 2018, by source and medium. During the measured period, Google Organic accounted for 41 percent of travel e-commerce revenues.

Distribution of global e-commerce sessions revenue as of June 2018, by source and medium

RetailMulti-channelOnline onlyTravelOverall
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Release date

September 2018



Survey time period

July 2017 to June 2018

Supplementary notes

*Direct traffic consists of: returning visitors and customers, advertising, and dark traffic (when Google Analytics doesn't recognize a source by default).

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Statistics on "E-commerce worldwide"

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