This statistic presents the distribution of global e-commerce session revenue as of June 2018, by source and medium. During the measured period, Google Organic accounted for 41 percent of travel e-commerce revenues.
- E-Commerce›
- B2C E-Commerce›
Share of e-commerce session revenue worldwide 2018, by source and medium
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Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
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This statistic presents the distribution of global e-commerce session revenue as of June 2018, by source and medium. During the measured period, Google Organic accounted for 41 percent of travel e-commerce revenues.
| Retail | Multi-channel | Online only | Travel | Overall | |
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| Retail | Multi-channel | Online only | Travel | Overall | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Description
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This statistic presents the distribution of global e-commerce session revenue as of June 2018, by source and medium. During the measured period, Google Organic accounted for 41 percent of travel e-commerce revenues.
Show more- Show sources information
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- Release date
- September 2018
- Region
- Worldwide
- Survey time period
- July 2017 to June 2018
- Supplementary notes
- *Direct traffic consists of: returning visitors and customers, advertising, and dark traffic (when Google Analytics doesn't recognize a source by default).
More information
- Region
- Worldwide
- Survey time period
- July 2017 to June 2018
- Supplementary notes
- *Direct traffic consists of: returning visitors and customers, advertising, and dark traffic (when Google Analytics doesn't recognize a source by default).
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E-commerce worldwide
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Statistics on "E-commerce worldwide"
- Overview
The most important statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
- E-commerce share of total global retail sales from 2015 to 2021Worldwide e-commerce share of retail sales 2015-2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMVGlobal e-commerce market share of leading e-retailers 2017
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2018-2022
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)Revenue forecast in the BRIC countries in the Online Travel Booking market in 2018
- Distribution of retail website visits and orders worldwide as of 3rd quarter 2018, by deviceGlobal online retail website visits and orders 2018, by device
- Digital shoppers
The most important statistics
- Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
- Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by deviceOnline shopping device usage worldwide 2017
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018Global online shopper conversion rate 2017-2018
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platformOnline shopping customers vs. retail sales worldwide Q4 2017, by platform
- Shopping behavior
The most important statistics
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017Leading device for cross-border online shopping worldwide 2017
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)Global online shopping order value 2018, by platform
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
- Retail website visit duration worldwide as of 3rd quarter 2018, by device (in minutes)Global online retail website visits duration 2015-2018, by device
- Mobile retail
The most important statistics
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by deviceLeading smartphone and tablet activities 2017, by device
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)Global mobile retail commerce revenue 2016-2021
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021Global mobile retail commerce sales share 2016-2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)Mobile commerce spending worldwide 2016, 2017 & 2021
- Digital shopping device usage and frequency worldwide in 2017Global online shopping device usage and frequency 2017
- Leading shopping apps in the Apple App Store worldwide in November 2018, by revenue (in U.S. dollars)Leading iPhone shopping apps worldwide 2018, by revenue
- Leading shopping apps in the Apple App Store worldwide in November 2018, by number of downloadsLeading iPhone shopping apps worldwide 2018, by downloads
- Digital payment
The most important statistics
- Preferred payment methods of online shoppers worldwide as of March 2017Preferred online retail payment methods worldwide 2017
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by countryMobile wallet usage reach among mobile shoppers 2016, by country
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by regionGlobal mobile payment usage penetration 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017Number of users of selected global mobile payment platforms 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017Apple Pay, Samsung Pay and Android Pay availability 2017, by region
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)Audience size of leading digital wallets 2015-2017
- Number of registered Visa Checkout users as of April 2017 (in millions)Visa Checkout: registered user accounts 2014-2017
- Number of registered Samsung Pay users as of February 2016 (in millions)Samsung Pay: registered user accounts 2015-2016
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Statistics
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- Brazil: e-commerce sales 2018-2022
- Distribution of companies' revenue from ecommerce in the UK 2014-2015
- Mexico: sales of leading e-retailers 2016
- Agency clients' revenue distribution from ecommerce in the UK 2014-15
- E-retailers: e-commerce sales in Asia 2017
- Top e-commerce retailers in South Korea 2017, by net sales
- Furniture and appliances e-commerce revenue worldwide from 2018-2022
- Amount of online sales in France, Germany, United Kingdom 2016-2018
- Growth of the trade revenue of B2B-commerce in China up to 2013
- Flipkart's funding value across India 2009-2017
- Share of businesses making e-commerce purchases in the United Kingdom (UK) 2008-2016
- Distribution of website and app sales in the Netherlands 2016, by customer type
- E-commerce share of retail sales in the United Kingdom (UK) 2015-2018
- E-commerce transactions occuring on a secondary device in France H2 2016
- Contribution of e-commerce to GDP of Malaysia 2010-2017
- NPS score of websites in entertainment in Belgium 2011-2018
- Footwear monthly sales value on Tmall in China 2014, by selected foreign brand
- Biggest concerns about sharing personal information via mobile 2016, by industry
Studies
- E-commerce in Canada
- E-commerce in the United Kingdom (UK)
- B2C E-commerce in the Netherlands
- Cross-border online shopping in Belgium
- Cross-border online shopping in the Netherlands
- Black Friday e-commerce in Brazil
- Wayfair
- Online shopping in Italy
- Retos del eCommerce México 2017
- The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping
- Insights 2017 - E-commerce in the US, UK & Nordics
- Online clothing market in the United Kingdom (UK)
- Cross-Border E-commerce Shopper Survey 2017
- Beauty and the E-commerce Beast 2017
- The 21st Century Spice Trade
Statistics on the topic
Free statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
- Digital buyer penetration worldwide from 2016 to 2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- Retail website visit duration worldwide as of 3rd quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate worldwide from 2006 to 2017
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device
- Digital shopping device usage and frequency worldwide in 2017
- Preferred payment methods of online shoppers worldwide as of March 2017
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)
- Number of registered Samsung Pay users as of February 2016 (in millions)
- Number of PayPal's total active registered user accounts from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Share of companies using e-commerce in the Netherlands in 2016, by company size
- Proportion of businesses making e-commerce purchases in the United Kingdom (UK) from 2008 to 2016
- Largest concerns for mobile users sharing personal information to various industries worldwide as as of January 2016
Premium Statistics
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2017, based on GMV
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)
- Distribution of retail website visits and orders worldwide as of 3rd quarter 2018, by device
- Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in 2016 (in billion U.S. dollars)
- Conversion rate of online shoppers worldwide as of 3rd quarter 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online shopping cart abandonment rate in selected industries as of 2nd quarter 2018
- Most important online shopping delivery elements to be actioned by e-retailers according to global online shoppers as of October 2017
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in November 2018, by revenue (in U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in November 2018, by number of downloads
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by country
- Number of registered Visa Checkout users as of April 2017 (in millions)
- Paypal's net revenue from 1st quarter 2010 to 4th quarter 2018 (in millions)
- PayPal's net number of payments from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Mobile share of PayPal's total payment volume from 3rd quarter 2014 to 4th quarter 2018
- Cross-border share of PayPal's total payment volume from 2012 to 2018
- E-commerce sales revenue in Brazil in 2018 and 2022 (in billion U.S. dollars)
- Distribution of companies' revenue from ecommerce in the United Kingdom (UK) in 2014 and 2015*
- Leading e-retailers in Mexico in 2016, ranked by e-commerce sales (in million U.S. dollars)
- Distribution of revenue coming from ecommerce of agencies' clients in the United Kingdom (UK) in 2014 and 2015*
- Leading e-retailers in Asia in 2017, ranked by e-commerce sales (in billion U.S. dollars)
- Leading online retailers in South Korea in 2017, ranked by net e-commerce sales (in million U.S. dollars)
- Furniture and appliances e-commerce revenue worldwide from 2018 to 2022 (in billion U.S. dollars)
- Total e-commerce sales in France, Germany and the United Kingdom from 2016 to 2018 (in billion euros)
- Growth of the trade revenue of B2B-commerce in China from 2008 to 2013* (compared to the previous year)
- Value of Flipkart's funding in India from 2009 to 2017 (in million U.S. dollars)
- Distribution of website and app sales in the Netherlands in 2016, by customer type
- E-commerce share of retail sales revenue in the United Kingdom (UK) from 2015 to 2018
- Share of e-commerce transactions occuring on a secondary device in France as of the second half of 2016, by first device used in path to purchase
- Contribution of e-commerce to the gross domestic product (GDP) of Malaysia from 2010 to 2017 (in billion Malaysian ringgit)
- Net promoter score (NPS) of e-commerce websites in entertainment in Belgium from 2011 to 2018
- Footwear monthly sales value on Tmall in China as of 2014, by selected international brand (in 1,000 yuan)
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