The graph displays the share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category. During the measured period, about 89 percent of respondents stated that they shopped online for entertainment.
Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category
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KPMG. (November 6, 2017). Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category [Graph]. In Statista. Retrieved April 12, 2021, from https://www.statista.com/statistics/820862/china-share-of-consumers-shopping-online-by-category/
KPMG. "Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category ." Chart. November 6, 2017. Statista. Accessed April 12, 2021. https://www.statista.com/statistics/820862/china-share-of-consumers-shopping-online-by-category/
KPMG. (2017). Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category . Statista. Statista Inc.. Accessed: April 12, 2021. https://www.statista.com/statistics/820862/china-share-of-consumers-shopping-online-by-category/
KPMG. "Share of Consumers in Mainland China Who Shopped via E-commerce Channels in The Last 12 Months as of October 2017, by Item Category ." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/820862/china-share-of-consumers-shopping-online-by-category/
KPMG, Share of consumers in mainland China who shopped via e-commerce channels in the last 12 months as of October 2017, by item category Statista, https://www.statista.com/statistics/820862/china-share-of-consumers-shopping-online-by-category/ (last visited April 12, 2021)