Cinemagoers who discover brands via cinema ads worldwide 2017, by age group

Published by
Julia Faria,
Jan 6, 2023
This statistic shows the share of cinemagoers worldwide who discover brands through cinema advertising as of the third quarter of 2017, broken down by age group. The findings show that 21 percent of 16-24 year old cinemagoers discovered brands through cinema ads, compared to 17 percent of respondents aged 55 to 64.

Share of cinemagoers worldwide who discover brands through cinema advertising as of 3rd quarter 2017, by age group

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Release date

March 2018

Region

Worldwide

Survey time period

Q3 2017

Number of respondents

35,023 respondents

Age group

16-64 years

Special properties

cinemagoers are defined as internet users aged 16-64 who visit the cinema at least once a month

Supplementary notes

Question: In which of the following ways are you most likely to find out about new brands, products or services? Ad seen at the cinema

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