Consumer engagement with coffee beans in South Korea 2016

Published by
Nina Jobst,
Dec 19, 2022
This statistic shows the results of a survey asking South Koreans about their interests in coffee beans as of December 2016. During the survey period, 61.2 percent of respondents answered that they are interested in coffee beans, but they do not search for the relevant information.

Consumers' interests in coffee beans in South Korea as of December 2016

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Release date

May 2017

Region

South Korea

Survey time period

December 10 to 16, 2016

Number of respondents

606 respondents

Age group

20-49 years

Special properties

Consumers who have purchased coffee

Method of interview

Online panel

Supplementary notes

Original question:
"How much are you interested in coffee beans?"

The choices of responses were exactly worded as below:
1. I am very interested in coffee beans (origin, roasting, etc.), so I often search for the relevant information.
2. I am interested in coffee beans, but do not search for the information.
3. I am not interested in coffee beans.

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