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Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS
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Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS
Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
by A. Guttmann,
last edited
May 3, 2018
This statistic presents the casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for interstitial ads was 4.05 U.S. dollars in Android games and 5.01 U.S. dollars in iOS games.
Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
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by A. Guttmann,
last edited
May 3, 2018
This statistic presents the casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for interstitial ads was 4.05 U.S. dollars in Android games and 5.01 U.S. dollars in iOS games.
- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- Worldwide
- Survey time period
- February 1 to 28, 2018
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- Worldwide
- Survey time period
- February 1 to 28, 2018
Other statistics on the topic
Mobile app monetization
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Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide from 2016 to 2018 (in billions)Annual number of global mobile app downloads 2016-2018
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)Annual number of global mobile app downloads 2014-2023, by region
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)Global mobile app consumer spending 2016-2019
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- User aquisition and retention
The most important statistics
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)Average CPLU and CPI for iOS apps worldwide 2014-2016
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by user action and OS
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by region
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)Global mobile app install advertising spending 2017-2020
- Distribution of worldwide Google Play app installs as of May 2017, by sourceGlobal Google Play app installs 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by sourceGlobal Apple App Store app installs 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
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The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
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- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
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- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2018
- Revenue split of leading digital content stores worldwide as of December 2018Revenue split of leading digital content store worldwide in 2018
- Number of apps available in leading app stores as of 2nd quarter 2019Number of apps available in leading app stores 2019
- Number of available apps in the Apple App Store from 2008 to 2019 (in 1,000s)Number of active apps from the Apple App Store 2008-2019
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- App publishers
The most important statistics
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platformNumber of new million dollar app publishers in the U.S. in 2017-2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018U.S. iOS million dollar app publishers category focus 2018
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- Leading mobile app publishers in the United States as of June 2019, based on audience size (in millions)Top mobile app publishers in the U.S. 2019, by audience
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- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
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The most important statistics
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)Global games market revenue 2018, by segment
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022Global consumer spend mix on mobile apps and games 2017-2022
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- Number of available gaming apps at Google Play from 1st quarter 2015 to 2nd quarter 2019Google Play: number of available gaming apps as of Q2 2019
- Number of available gaming apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019Amazon Appstore: number of available gaming apps as of Q2 2019
- Top grossing iPhone mobile gaming apps in the United States as of September 2019, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2019, ranked by daily revenue
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Statistics
- LatAm: casual mobile games interstitial ads eCPM in 2018, by OS
- Networks used by mobile gamers China 2015 by share of mobile gamers
- Daily time spent with Android games worldwide 2014, by country
- Preference on adding extra lives for mobile games in Saudi Arabia by option 2017
- Preference on adding extra lives for mobile games in Egypt by option 2017
- Share of Pokemon Go players by gender in France 2016
- Leading iPhone gaming app publishers in the Netherlands in 2019, by revenue
- Means of discovering new games among children in the U.S. in 2015
- Leading mobile games in the U.S. 2016, by revenue share
- Super Mario Run player share worldwide 2016, by age & and gender
- Reasons for playing Pokémon GO in Sweden 2016
- Mobile games in the U.S.: number of downloads 2014, by platform
- Parental awareness of children's mobile gaming habits in Asia 2014
- Mobile gaming market revenue worldwide 2016-2023, by OS
- Expected mobile games conversion rate in Eastern European countries 2014
- Device preference of online gamers across India 2016
- Number of mobile gamers in Russia 2013-2016, by device
- Mobile gaming market sales revenue distribution South Korea 2017, by model
- Metals and minerals scarcity as a business opportunity by region 2011
Statistics on "Mobile app monetization"
- Number of mobile app downloads worldwide from 2016 to 2018 (in billions)
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)
- Distribution of worldwide Google Play app installs as of May 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
- Percentage of mobile apps that have been used only once from 2010 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Apple App Store from 2017 to 2023, by category (in U.S. dollars)
- Distribution of worldwide mobile app revenues in the Google Play store from 2017 to 2023, by category (in U.S. dollars)
- Global mobile app average revenue per user (ARPU) in selected verticals as of 1st quarter 2018, by user type (in U.S. dollars)
- Consumer spending on iOS apps between Christmas Eve 2018 and New Year's Day 2019 (in million U.S. dollars)
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)
- Revenue split of leading digital content stores worldwide as of December 2018
- Number of apps available in leading app stores as of 2nd quarter 2019
- Number of available apps in the Apple App Store from 2008 to 2019 (in 1,000s)
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories in May 2019, by share of available apps
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue in Google Play and the Apple App Store as of 2nd quarter 2019 (in billion U.S. dollars)
- Year-on-year app revenue growth of the Apple App Store and Google Play from 2017 to 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018
- Average prices for apps in the Apple App Store as of May 2019 (in U.S. dollars)
- Apple App Store earnings of mobile app developers from 2015 to 2018 (in billion U.S. dollars)
- Cumulative Apple App Store earnings of mobile app developers as of January 2019 (in billion U.S. dollars)
- Distribution of free and paid Android apps in the Google Play Store as of August 2019
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018
- Category focus of app publishers with first million dollars or greater year on Google Play in the United States in 2018
- Leading mobile app publishers in the United States as of June 2019, based on audience size (in millions)
- Leading mobile app publishers in the United States as of June 2019, based on reach
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022
- Number of available gaming apps in the Apple App Store from 1st quarter 2015 to 2nd quarter 2019
- Number of available gaming apps at Google Play from 1st quarter 2015 to 2nd quarter 2019
- Number of available gaming apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019
- Top grossing iPhone mobile gaming apps in the United States as of September 2019, ranked by daily revenue (in U.S. dollars)
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars )
- Leading iPad gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store worldwide as of January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the United States as of January 2019, by revenue (in million U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) in Latin America in February 2018, by operating system (in U.S. dollars)
- Networks used by mobile gamers in China as of December 2015 by share of mobile gamers
- Average daily time spent playing Android games in selected countries worldwide as of January 2014 (in minutes)
- Preference on adding extra lives or in-gaming content for mobile games in Saudi Arabia in 2017, by option
- Preference on adding extra lives or in-gaming content for mobile games in Egypt in 2017, by option
- Share of the French population that has played Pokemon Go in 2016, by gender
- Leading iPhone gaming app publishers in the Netherlands in June 2019, by revenue (in 1,000 U.S. dollars)
- Ways in which children find out about new mobile games in United States in 2015
- Leading mobile game titles in the United States in 2016, by share of revenue
- Distribution of Super Mario Run players worldwide as of December 2016, by age group and gender
- For what reasons do you enjoy playing Pokémon GO?
- Monthly number of mobile games downloaded per mobile gamer in the United States as of February 2014, by operating system
- Parental awareness of children's mobile gaming habits in selected countries in Asia as of June 2014
- Mobile gaming market revenue worldwide in 2016 and 2023, by operating system (in million U.S. dollars)
- Expected average monthly conversion rate of mobile games in Eastern European countries in 2014
- Distribution of devices preferred by online gamers across India in 2016
- Number of mobile gamers in Russia from 2013 to 2016, by device (in millions)
- Distribution of sales revenue of the mobile gaming market in South Korea in 2017, by revenue model
- Perception of metals and minerals scarcity as a business opportunity in 2011, by region
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