- Media & Advertising›
- Advertising & Marketing ›
Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS
Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
This statistic presents the casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for interstitial ads was 4.05 U.S. dollars in Android games and 5.01 U.S. dollars in iOS games.
Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
| Android | iOS | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Android | iOS | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for interstitial ads was 4.05 U.S. dollars in Android games and 5.01 U.S. dollars in iOS games.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- Worldwide
- Survey time period
- February 1 to 28, 2018
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- Worldwide
- Survey time period
- February 1 to 28, 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Mobile app monetization
- 126 page/s
- English
- pptx
- Detailed references
Everything On "Mobile app monetization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)Annual number of global mobile app downloads 2017-2022
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)Annual number of global mobile app downloads 2017-2022, by region
- Countries with the highest number of app downloads in 2017 and 2022 (in billions)Mobile apps: leading markets ranked by number of app downloads 2017-2022
- Countries with the highest amount of app spending from 2017 to 2022 (in billion U.S. dollars)Mobile apps: leading markets ranked by amount of app spending 2017-2022
- Gross mobile app consumer spending worldwide in 2016, 2017 and 2021, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2016-2021, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- App monetization
The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017Most-used mobile app monetization models of developers 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017Leading mobile app analytics SDKs worldwide 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2017
- Number of apps available in leading app stores as of 3rd quarter 2018Number of apps available in leading app stores 2018
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)Number of active apps from the Apple App Store as of July 2018
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in September 2018, by share of available appsMost popular Apple App Store categories 2018
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)Apple App Store: average app price 2018
- App publishers
The most important statistics
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)Top mobile app publishers in the U.S. 2018, by audience
- Leading mobile app publishers in the United States as of October 2018, based on reachTop mobile app publishers in the U.S. 2018, by user reach
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2018
- Leading non-gaming app publishers in the Google Play Store in the United States in November 2018, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2018, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in November 2018, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2018, by revenue
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2019, by revenue (in million U.S. dollars)Leading gaming app publishers in Google Play worldwide 2019 by revenue
- Leading non-gaming iPhone app publishers in the United States in November 2018, by revenue (in million U.S. dollars)Leading non-gaming iPhone app publishers in the U.S. 2018, by revenue
- Leading non-gaming iPhone app publishers worldwide in November 2018, by revenue (in million U.S. dollars)Leading non-gaming iPhone app publishers worldwide 2018, by revenue
- Mobile gaming
The most important statistics
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)Global games market revenue 2018, by segment
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)Global mobile gaming app revenue 2015-2020
- Number of available gaming apps at Apple App Store from 2nd quarter 2015 to 3rd quarter 2018Apple App Store: number of available gaming apps as of Q3 2018
- Number of available gaming apps at Google Play from 2nd quarter 2015 to 3rd quarter 2018Google Play: number of available gaming apps as of Q3 2018
- Number of available gaming apps at Amazon Appstore from 2nd quarter 2015 to 3rd quarter 2018Amazon Appstore: number of available gaming apps as of Q3 2018
- Top grossing iPhone mobile gaming apps in the United States as of December 2018, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2018, ranked by daily revenue
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps worldwide in 2019, by revenue
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps in the U.S. in 2019, by revenue
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Networks used by mobile gamers China 2015 by share of mobile gamers
- Daily time spent with Android games worldwide 2014, by country
- Reasons for playing Pokémon GO in Norway 2016
- Mobile games revenue share in leading app stores worldwide 2016
- Share of average mobile game played in UAE by time slot 2017
- Share of average mobile game played in Saudi Arabia by time slot 2017
- Share of average mobile game played in Egypt by time slot 2017
- Share of Pokemon Go players by age group in France 2016
- Level of Pokémon GO knowledge in Denmark 2016
- Mobile gaming revenue distribution in North America 2017, by device
- Mobile games in the U.S.: number of downloads 2014, by age
- Time spent on Android mobile games in the U.S. Q1 2014, by publisher
- Playing games online New Zealand 2007-2015
- Decision makers regarding mobile games to download for children in the U.S. in 2015
- Leading iPhone gaming apps in Apple App Store in Finland 2019, by revenue
- Mobile gaming frequency in Germany 2015
- Mobile phone games consumer spending in Japan 2010-2016
- Share of average mobile game played in UAE by frequency 2017
- Online mobile games market share in China 2017-2018, by type
- Global demand for chemicals by region 2008 & 2020
Statistics on "Mobile app monetization"
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Number of mobile app downloads worldwide in 2017, 2018 and 2022, by region (in billions)
- Countries with the highest number of app downloads in 2017 and 2022 (in billions)
- Countries with the highest amount of app spending from 2017 to 2022 (in billion U.S. dollars)
- Gross mobile app consumer spending worldwide in 2016, 2017 and 2021, by store (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Distribution of worldwide mobile application revenues in 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format
- Average increase in downloads of apps features as app or game of the day in the Apple App Store as of October 2017
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2017 (in billion U.S. dollars)
- Number of apps available in leading app stores as of 3rd quarter 2018
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories in September 2018, by share of available apps
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)
- Apple App Store earnings of mobile app developers in 2015 and 2018 (in billion U.S. dollars)
- Cumulative Apple App Store earnings of mobile app developers as of January 2019 (in billion U.S. dollars)
- Distribution of free and paid Android apps in the Google Play Store from 3rd quarter 2017 to 1st quarter 2018
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)
- Leading mobile app publishers in the United States as of October 2018, based on reach
- Leading mobile app publishers in the United States as of October 2018, by share of total app time spent
- Leading non-gaming app publishers in the Google Play Store in the United States in November 2018, by revenue (in million U.S. dollars)
- Leading non-gaming app publishers in the Google Play Store worldwide in November 2018, by revenue (in million U.S. dollars)
- Leading mobile gaming app publishers in the Google Play Store worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers in the United States in November 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPhone app publishers worldwide in November 2018, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers worldwide in November 2018, by revenue (in million U.S. dollars)
- Leading non-gaming iPad app publishers in the United States in November 2018, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app publishers in the United States in January 2019, by revenue (in million U.S. dollars)
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)
- Mobile gaming app revenue worldwide in 2015, 2016 and 2020 (in billion U.S. dollars)
- Number of available gaming apps at Apple App Store from 2nd quarter 2015 to 3rd quarter 2018
- Number of available gaming apps at Google Play from 2nd quarter 2015 to 3rd quarter 2018
- Number of available gaming apps at Amazon Appstore from 2nd quarter 2015 to 3rd quarter 2018
- Top grossing iPhone mobile gaming apps in the United States as of December 2018, ranked by daily revenue (in U.S. dollars)
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading iPad gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars )
- Leading iPad gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store worldwide as of January 2019, by revenue (in million U.S. dollars)
- Leading mobile gaming app titles in the Google Play Store in the United States as of January 2019, by revenue (in million U.S. dollars)
- Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
- Networks used by mobile gamers in China as of December 2015 by share of mobile gamers
- Average daily time spent playing Android games in selected countries worldwide as of January 2014 (in minutes)
- For what reasons do you enjoy playing Pokémon GO?
- Mobile games revenue as share of total revenue of Apple App Store and Google Play worldwide in 2016
- Share of average mobile game played in the United Arab Emirates in 2017, by time slot
- Share of average mobile game played in Saudi Arabia in 2017, by time slot
- Share of average mobile game played in Egypt in 2017, by time slot
- Share of the French population that has played Pokemon Go in 2016, by age group
- How well do you know the new smartphone app Pokémon Go?
- Distribution of mobile gaming revenue in North America in 2017, by device
- Monthly number of mobile games downloaded per mobile gamer in the United States as of February 2014, by age group
- Distribution of time spent on Android mobile games in the United States in 1st quarter 2014, by publisher
- Proportion of users that play games on the internet in New Zealand from 2007 to 2015
- Primary decision makers regarding which mobile games to download for children in the United States in 2015
- Leading iPhone gaming app titles in the Apple App Store in Finland in January 2019, by revenue (in 1,000 U.S. dollars)
- Frequency distribution of mobile gaming in Germany in 2015
- Consumer expenditure on mobile games for conventional mobile phones in Japan from 2010 to 2016 (in billion Japanese yen)
- Share of average mobile game played in the United Arab Emirates in 2017, by frequency
- Market distribution of the online mobile games in China between 2017 and 2018, by type
- Distribution of the global chemical demand by region in 2008 and 2020
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.