This statistic presents the casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for interstitial ads was 4.05 U.S. dollars in Android games and 5.01 U.S. dollars in iOS games.
Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$229 USD $199 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Casual mobile games rewarded video ads eCPM worldwide in 2018, by region & OS
- Premium Statistic Android in-app rewarded video ads eCPM in the U.S. during holiday season 2017-2020
- Premium Statistic iOS in-app rewarded video ads eCPM in the U.S. during holiday season 2017-2020
- Premium Statistic Social media ads CPM worldwide 2021-2022
- Premium Statistic Mobile ad formats with highest retention rates according to marketers U.S. 2019
- Premium Statistic Facebook advertising CPM 2023, by industry
- Premium Statistic Mobile ad spend worldwide in 2022, by OS
- Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022
- Premium Statistic In-app ad revenue worldwide 2022, by OS
- Premium Statistic Desktop display ad viewability rates worldwide 2022, by country
About the region
10
- Basic Statistic PUBG Mobile monthly revenue worldwide 2018-2023
- Basic Statistic Leading mobile Android app audience and data intelligence SDKs 2023
- Basic Statistic Leading mobile Android app backend and cloud SDKs 2023
- Basic Statistic Leading mobile Android app CRM SDKs 2023
- Basic Statistic Leading mobile Android app analytics SDKs 2023
- Basic Statistic Leading mobile Android app ad network SDKs 2023
- Basic Statistic Leading mobile Android app attribution SDKs 2023
- Basic Statistic Leading mobile Android app commerce SDKs 2023
- Basic Statistic Leading mobile Android app communication SDKs 2023
- Basic Statistic Leading mobile Android app marketing automation SDKs 2023
Other regions
10
- Premium Statistic LatAm: casual mobile games interstitial ads eCPM in 2018, by OS
- Premium Statistic Monthly Twitch app downloads in Italy 2020-2021, by store
- Premium Statistic Monthly PUBG Mobile app downloads in the Netherlands 2018-2019
- Premium Statistic Monthly PUBG Mobile app downloads in Belgium 2018-2020
- Premium Statistic Favorite mobile gaming genres in the U.S. 2022
- Premium Statistic Leading mobile social casino game publishers in Canada 2017, by revenue share
- Premium Statistic Pokémon Go active user number in Asia Pacific 2016-2020, by OS
- Premium Statistic Share of mobile operating systems in Tanzania 2015-2022, by month
- Premium Statistic Monthly market share of mobile operating systems Malaysia 2021-2023
- Premium Statistic Share of mobile operating systems in Uganda 2015-2021, by month
Related statistics
9
- Premium Statistic Mobile display ad viewability rates worldwide 2022, by country
- Premium Statistic Mobile web display ads time-in-view worldwide 2021, by country
- Premium Statistic Search ads CPC worldwide 2017-2022
- Premium Statistic Social media ads CPC worldwide 2021, by platform
- Premium Statistic Desktop display ads time-in-view worldwide 2020, by country
- Premium Statistic Economic losses due to ad fraud 2020, by country
- Premium Statistic Twitter median CPM worldwide 2017-2020
- Premium Statistic Monetized mobile PMP ad impression volume growth worldwide Q1 2016-Q2 2019
- Premium Statistic Facebook CPL in higher education advertising in the U.S. in 2018, by program
Further Content: You might find this interesting as well
PR Newswire. (March 19, 2018). Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2023, from https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/
PR Newswire. "Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)." Chart. March 19, 2018. Statista. Accessed October 02, 2023. https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/
PR Newswire. (2018). Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2023. https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/
PR Newswire. "Casual Mobile Games Interstitial Advertising Average Effective Cost-per-mille (Ecpm) Worldwide in February 2018, by Region and Operating System (in U.S. Dollars)." Statista, Statista Inc., 19 Mar 2018, https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/
PR Newswire, Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars) Statista, https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/ (last visited October 02, 2023)
Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars) [Graph], PR Newswire, March 19, 2018. [Online]. Available: https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/