Leading channels for brand discovery among Millennials worldwide 2017, by source

This statistic shows the channels most likely to lead to brand discovery among Millennials worldwide as of the third quarter of 2017, broken down by source. The findings show that 37 percent of responding Millennials said that they discovered brands via a search engine, however word-of-mouth recommendations were still effective, with 32 percent of respondents saying that this is what led to them finding out about a new brand.

Channels most likely to lead to brand discovery among Millennials worldwide as of 3rd quarter 2017, by source

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Source

Release date

January 2018

Region

Worldwide

Survey time period

Q3 2017

Number of respondents

36,986 respondents

Age group

21-34 years

Supplementary notes

Question: In which of the following ways are you most likely to find out about new brands, products or services?

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Statistics on "Brands in Canada"

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