Share of Japanese purchasing presents for White Day 2017, by region

The statistic presents the result of a survey conducted in March 2017 about the share of people planning to buy gifts for White Day in Japan, broken down by region. The survey revealed, that about 83 percent of people living on the southern island of Kyushu were intending to purchase gifts for White Day, which was the highest share within Japan.

Share of people planning to buy gifts for White Day in Japan as of March 2017, by region

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Release date

March 2018



Survey time period

March 13, 2017

Number of respondents

8,043 respondents

Supplementary notes

Original question: "Which value will the White Day return gifts you give have?".
Figures include the combined share of respondents answering with "expensive gifts", "cheap gifts" and "both (cheap and expensive gifts)".

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