Market size of rural FMCG in India FY 2009-2025

Published by A. Minhas, May 31, 2023
In fiscal year 2020, the size of the rural FMCG market in India amounted to about 110 billion U.S. dollars. This sector had recorded significant growth rates in recent years and accounted for 45 percent of the country's FMCG market. Rising income levels had led to a clear increase in non-food expenditure.

Market size of FMCG across rural India from financial year 2009 to 2020, with an estimate for 2025 (in billion U.S. dollars)

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Release date

April 2022

Region

India

Survey time period

FY 2009 to FY 2020

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2017 started in April 2016 and ended in March 2017.

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