Japan: food gift market size 2023

In 2021, the retail sale value of the food gift market in Japan amounted to around 4.1 trillion Japanese yen. The market size was forecast to reach almost 4.3 trillion yen in 2023. Gifting food is a common custom in Japan, with travel souvenirs often taking the form of confectioneries and other edible local specialties in the signature flavors of the regions.

Retail sales value of the domestic food gift market in Japan from 2019 to 2021 with forecasts until 2023 (in trillion Japanese yen)

Characteristic	Sales value in trillion Japanese yen
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Release date

April 2022

More information

Region

Japan

Survey time period

2019 to 2021

Special properties

the market size is based on retail sales

Supplementary notes

*Forecast.
Figures include sweets/confectionery, processed food, condiment/cooking oil, beverage, liquor, and etc. that are used as personal or corporate gift, including such occasions as mid-summer and year-end gifts.
Research targets were gift wholesalers and makers, retailers (department stores, GMS, specialty stores, mail-order businesses), etc.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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