Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group

Importance of discount & coupons in digital purchases in the U.S. 2018, by age group This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3 percent of users aged 60 years and above stated the same.
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Very importantImportantSomewhat importantNot very importantNot at all important
18-2953.8%27.9%17.3%1%0%
30-3952.5%22%21%3%1.5%
40-4948.4%32.1%15.3%3.7%0.5%
50-5948.9%26.2%19.7%3.9%1.3%
60+34.3%30.4%24.4%8.8%2.1%
Very importantImportantSomewhat importantNot very importantNot at all important
18-2953.8%27.9%17.3%1%0%
30-3952.5%22%21%3%1.5%
40-4948.4%32.1%15.3%3.7%0.5%
50-5948.9%26.2%19.7%3.9%1.3%
60+34.3%30.4%24.4%8.8%2.1%
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Description Source More information
This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3 percent of users aged 60 years and above stated the same.
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Release date
March 2018
Region
United States
Survey time period
March 2018
Number of respondents
1,108 respondents
Age group
18 years and older
Special properties
internet users
Method of interview
Online survey
Supplementary notes
Figures may not add up to 100 percent due to rounding.

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