Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Importance of discount & coupons in digital purchases in the U.S. 2018, by age group

This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3 percent of users aged 60 years and above stated the same.

Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until November 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2018

Region

United States

Survey time period

March 2018

Number of respondents

1,108 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Figures may not add up to 100 percent due to rounding.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Coupon market in the United States"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.