Importance of discount & coupons in digital purchases in the U.S. 2018, by age group

This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3 percent of users aged 60 years and above stated the same.

Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group

Very importantImportantSomewhat importantNot very importantNot at all important
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Sources

Release date

March 2018

Region

United States

Survey time period

March 2018

Number of respondents

1,108 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Figures may not add up to 100 percent due to rounding.

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Statistics on "Coupon market in the United States"

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