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Importance of discount & coupons in digital purchases in the U.S. 2018, by age group
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Importance of discount & coupons in digital purchases in the U.S. 2018, by age group
Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
by J. Clement,
last edited
Jul 23, 2019
This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3 percent of users aged 60 years and above stated the same.
Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
| Very important | Important | Somewhat important | Not very important | Not at all important | |
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| Very important | Important | Somewhat important | Not very important | Not at all important | |
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| - | - | - | - | - | - |
| - | - | - | - | - | - |
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by J. Clement,
last edited
Jul 23, 2019
This statistic presents the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the United States, sorted by age. According to the March 2018 findings, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3 percent of users aged 60 years and above stated the same.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- March 2018
- Number of respondents
- 1,108 respondents
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- Figures may not add up to 100 percent due to rounding.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- March 2018
- Number of respondents
- 1,108 respondents
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- Figures may not add up to 100 percent due to rounding.
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Statistics on "Coupon market in the United States"
- Overview
The most important statistics
- What are you currently saving for?Reasons for saving money in the U.S. 2017
- Total number of coupons distributed in the United States from 2011 to 2016 (in billions)Total number of coupons distributed in the U.S. 2011-2016
- Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)Total number of coupons redeemed in the U.S. 2005-2016
- Methods of coupon redemption in the United States in 2016Methods of coupon redemption in the U.S. 2016
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)Face value of food & non-food FSI coupons in the U.S. 2013-2017
- Digital coupons
The most important statistics
- Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age groupImportance of discount & coupons in digital purchases in the U.S. 2018, by age group
- Most popular sources for finding online coupons according to users in the United States as of August 2016Leading digital coupon sources according to U.S. users 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for fashion purchases 2016
- Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for furniture purchases 2016
- Share of mobile-only visitors to leading couponing platforms in the United States in October 2017U.S. coupons sites mobile visits share 2017
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017U.S. Millennial digital & in-store coupon usage frequency 2017
- Food coupons
The most important statistics
- Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*U.S. shoppers who have redeemed grocery coupons by type 2017
- Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*U.S. Gen X shoppers who have redeemed grocery coupons by type 2017
- How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?Share of U.S. consumers who use coupons for food at restaurants or retail stores 2016
- Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016
- Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2019Biggest benefits of mobile devices per grocery retailers in the United States in 2019
- Consumer Behavior
The most important statistics
- Main reasons to look for coupons among consumers in the United States 2017Reasons to look for coupons in the U.S. 2017
- Main reasons to look for coupons among consumers in the United States 2017, by genderReasons to look for coupons in the U.S. by gender 2017
- Influence of coupons on purchase decisions in the United States in 2017, by product categoryInfluence of coupons on purchase decisions in the U.S. 2017, by category
- Reasons U.S. consumers used coupons in 2016, by age groupReasons U.S. consumers used coupons in 2016
- U.S. consumers usage of coupons in 2016, by genderU.S. consumers: Usage of coupons in 2016
- To what extent would you be trusting, if at all, of a coupon you received in the mail*?Trusting coupons received in the mail in the U.S. 2017
- Have you ever purchased something specifically because you had a coupon for it, even though you didn't need the item you purchased?Purchasing unneeded items specifically because of coupons in the U.S. 2017, by gender
- Frequency of looking for coupons via print media* in the United States in 2017, by genderFrequency of looking for coupons via print media in the U.S. 2017, by gender
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Statistics on "Coupon market in the United States"
- What are you currently saving for?
- Total number of coupons distributed in the United States from 2011 to 2016 (in billions)
- Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)
- Methods of coupon redemption in the United States in 2016
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
- Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
- Most popular sources for finding online coupons according to users in the United States as of August 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016
- Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016
- Share of mobile-only visitors to leading couponing platforms in the United States in October 2017
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017
- Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
- Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
- How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?
- Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016
- Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2019
- Main reasons to look for coupons among consumers in the United States 2017
- Main reasons to look for coupons among consumers in the United States 2017, by gender
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Reasons U.S. consumers used coupons in 2016, by age group
- U.S. consumers usage of coupons in 2016, by gender
- To what extent would you be trusting, if at all, of a coupon you received in the mail*?
- Have you ever purchased something specifically because you had a coupon for it, even though you didn't need the item you purchased?
- Frequency of looking for coupons via print media* in the United States in 2017, by gender
- U.S. consumers’ shopping strategies to save money on holiday gifts in 2017, by strategy*
- Percentage of Internet users in Spain in 2015, by employment status and last moment of purchase
- Percentage of individuals who purchased online in the last three months in Spain in 2016, per region
- Ranking of e-commerce sites in France in Q1 2017, by penetration rate among the French population
- What are some of the reasons that you have abandoned a shopping cart with items you’ve added for purchase?
- Average online browsing and purchase intention rates in Middle East and Africa as of 1st quarter 2014, by product category
- Ranking of last delivery experience with an e-commerce site according to online shoppers in the United States as of July 2018, by platform
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- Average online browsing and purchase intention rates in Europe as of 1st quarter 2014, by product category
- Expectations to purchase from direct-to-consumer companies in the next 5 years according to internet users in the United States in October 2018
- Percentage of internet users in the United States who use multiple devices to shop online as of 4th quarter 2013
- Distribution of digital buyers in Russia as of October 2013, by frequency
- Where do you research products before making the purchase?
- Breakdown of online shoppers using coupons or discount codes from e-mails in Spain as of May 2015, by frequency
- Share of internet users who use online banking in Malaysia as of August 2018
- Would you rather share your personal data with offline or online stores?*
- E-commerce value of enterprises in the retail and wholesale industry in Thailand in 2017, by sector (in billion Thai baht)
- Share of female online banking users in Italy in 2018, by frequency
- Share of consumers who bought books, movies, music & games (excluding downloads) online in the United States in 2018, by age
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