Italy: consumer behavior when buying rice 2018, by age group

This statistic depicts the consumer behavior when buying rice in Italy in 2018, broken down by age group. According to survey results, 65 percent of individuals aged over 35 tended to buy rice from time to time while only 47 percent of millennials had this shopping habit, as the remaining 53 percent of these stated that they stocked rice in their pantries.

Consumer behavior when buying rice in Italy in 2018, by age group

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Release date

March 2018



Survey time period

January 15-19, 2018

Number of respondents

100 respondents

Age group

18 years and older

Special properties

consumers of Doxa Roamler community;

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Statistics on "Rice market in Italy"

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