Changing opinions about major online companies in Canada 2018

This statistic shows the change of opinion of Apple, Google/Alphabet, Microsoft, Amazon and Facebook among Canadian adults in the last month as of March 2018. The findings show that opinion of Facebook changed considerably more than attitudes towards other major online companies, with less than 10 percent of respondents saying that their opinions of Apple, Google/Alphabet, Microsoft and Amazon had worsened in the last month. Conversely, 38 percent of responding Canadian adults said that their opinion of Facebook had worsened. This could be due to the Cambridge Analytica story, which has prompted 11 percent of Facebook users in Manitoba and Saskatchewan to suspend their accounts or take a break from the platform, and five percent of Canadians living in British Columbia to delete their account completely.

Change of opinion on Apple, Google/Alphabet, Microsoft, Amazon and Facebook among Canadian adults as of March 2018

WorsenedStayed the sameImproved
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Release date

March 2018



Survey time period

March 21 to 22, 2018

Number of respondents

1,509 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: And, in the last month, has your opinion of each company improved, worsened, or stayed the same? Apple, Google/Alphabet, Microsoft. Amazon, Facebook

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