Leading reasons for video game players to follow eSports in New Zealand 2019

In 2019, around 43 percent of gamers who had watched e-sports in New Zealand stated they followed eSports because they enjoyed watching competitions. The next leading reason was to learn strategies to improve their game.

Leading reasons for video game players to follow eSports in New Zealand in 2019

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Release date

September 2019


New Zealand

Survey time period


Number of respondents

2,225 respondents

Method of interview

Panel survey

Supplementary notes

The Nielsen Company provided Bond University with raw data for statistical analysis. The study included responses from 2,225 participants of all ages from 801 households in New Zealand. Participants were drawn randomly from the Nielsen Youth Voice Panel in March 2017.

A player was a person who indicated they play computer or video games, simply “yes” or “no” on any device including a PC, console, handheld, social network, mobile phone or tablet computer.

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