Big box retailers brand preferences in the U.S. from 2017 to 2018, by income
This statistic shows the results of a survey conducted from October 2017 through February 2018 among 2,500 adult Americans on their preferred big box retailer brand. The results were sorted by income. During the survey, 37.1 percent of respondents with an income of less than 50,000 U.S. dollars stated their preferred big box retail brand is Walmart; 24.1 percent of respondents with an income of more than 50,000 U.S. dollars said the same.
