Big box retailers brand preferences in the U.S. from 2017 to 2018, by income

This statistic shows the results of a survey conducted from October 2017 through February 2018 among 2,500 adult Americans on their preferred big box retailer brand. The results were sorted by income. During the survey, 37.1 percent of respondents with an income of less than 50,000 U.S. dollars stated their preferred big box retail brand is Walmart; 24.1 percent of respondents with an income of more than 50,000 U.S. dollars said the same.

United States: Brand preferences for big box retailers from October 2017 to February 2018, by income

Income <50k U.S. dollarsIncome 50k U.S. dollars or more
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Release date

March 2018


United States

Survey time period

October 2017 to February 2018

Number of respondents


Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Income less than 50,000 U.S. dollars: n=1,190
Income 50,000 U.S. dollars and more: n=1,284.

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