This statistic shows the results of a survey conducted from October 2017 through February 2018 among 2,500 adult Americans on their preferred big box retailer brand. The results were sorted by income. During the survey, 37.1 percent of respondents with an income of less than 50,000 U.S. dollars stated their preferred big box retail brand is Walmart; 24.1 percent of respondents with an income of more than 50,000 U.S. dollars said the same.
United States: Brand preferences for big box retailers from October 2017 to February 2018, by income
Characteristic
Income <50k U.S. dollars
Income 50k U.S. dollars or more
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The Brand Strength Monitor. (March 16, 2018). United States: Brand preferences for big box retailers from October 2017 to February 2018, by income [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
The Brand Strength Monitor. "United States: Brand preferences for big box retailers from October 2017 to February 2018, by income." Chart. March 16, 2018. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
The Brand Strength Monitor. (2018). United States: Brand preferences for big box retailers from October 2017 to February 2018, by income. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
The Brand Strength Monitor. "United States: Brand Preferences for Big Box Retailers from October 2017 to February 2018, by Income." Statista, Statista Inc., 16 Mar 2018, https://www.statista.com/statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
The Brand Strength Monitor, United States: Brand preferences for big box retailers from October 2017 to February 2018, by income Statista, https://www.statista.com/statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/ (last visited September 08, 2024)
United States: Brand preferences for big box retailers from October 2017 to February 2018, by income [Graph], The Brand Strength Monitor, March 16, 2018. [Online]. Available: https://www.statista.com/statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
