Sedan brand preferences in the 2017 and 2018, by ethnicity

This statistic shows the results of a survey conducted from October 2017 through February 2018 among some 2,500 adult Americans on their preferred sedan brand. The results were sorted by ethnic background. During the survey, 11.3 percent of African American respondents stated that their preferred sedan brand is Audi; 10.3 percent of Asian American respondents said the same.

United States: Brand preferences for sedans from October 2017 to February 2018, by ethnicity

African AmericansAsian AmericansHispanicsCaucasians
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Release date

March 2018


United States

Survey time period

October 2017 to February 2018

Number of respondents


Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* African Americans, n=301
Asian Americans, n=117
Hispanics, n=329
Caucasians, n=1,737.

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