Latin America: main sources for online shopping 2017, by website type

The graph presents the results of a survey on online shopping conducted in the last 12 months in Latin America as of June 2017. Within this time period, it was found that more than 45 percent of online purchases were made directly via the website of the retailer, whereas online retailers captured nearly 30 percent of online purchases.

Distribution of most recent purchases among online shoppers in the last 12 months in Latin America as of June 2017, by type of website

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Sources

Release date

June 2017

Region

Central and South America, Mexico

Survey time period

June 29, 2017

Number of respondents

18,430 respondents*

Age group

15-70 years

Special properties

Among individuals that completed at least one online purchase in the last 12 months; Only among the 65% of population with the highest income.

Method of interview

Online survey

Supplementary notes

* Including respondents from 51 countries. The source does not specify the countries where the survey was conducted.
The source does not provide an exact date for data collection.
Percentage points exceeding 100 percent are probably due to rounding.

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