Terrestrial TV advertising expenses share Japan 2023, by industry

Published by Statista Research Department, Mar 5, 2024

The advertising expenditure of the information and communications industry accounted for 12.8 percent of terrestrial television advertising expenditures in Japan in 2023. The beverages and cigarettes industry followed with a share of 10.3 percent. During that year, the terrestrial TV advertising expenditure amounted to 1.67 trillion Japanese yen.

Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2024

Region

Japan

Survey time period

2023

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TV advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TV advertising worldwide

Overview

5

North America

7

South America

5

APAC

8

Europe

8

Africa

8

Market insights

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.