Holiday planning/inspiration sources used by age 2017 survey

This statistic shows the main drivers of inspiration and planning for holidaymakers in the United Kingdom when they were planning holiday travel in 2016. The results are broken down by age group. According to the survey, 18-34 year olds were most likely to be influenced by recommendations (75 percent). Of over 55s, 43 percent were influenced by online publicity and advertising.

Main sources driving inspiration and planning of holiday travel in the United Kingdom (UK) in 2016, by age group*

Characteristic	18-34	35-54	55+
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Release date

February 2017

More information

Region

United Kingdom

Survey time period

January 2017

Number of respondents

1,006 respondents

Special properties

UK adults; nationally representatitive sample according to age, gender, region and social grade

Method of interview

Online interview

Supplementary notes

* Net percentage of respondents using source for inspiration + respondents using source to plan holiday travel.
'Main holiday' refers to holidays lasting 4 or more nights in any destination.
Original wording of question not provided by the source.

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