Top ten YouTube channels in India 2021, by number of views
Rihanna boasts of more than 14 billion video views on her YouTube channel. Taylor Swift leveraged her with more than 18 billion video views. The Brazilian screenwriter and director, with the stage name of Canal KondZilla beat them both with over 27 billion video views. But none of them came close to an Indian record label and film production company called T-Series that slashed all competition with more than 92 billion video views as of June 2021.
The phenomenal rise of T-Series
Founded in 1983, T-Series was predominantly known for its Bollywood music productions along with indi-pop music. After inching up the local music market in India, the company gained prominence as a market leader by the mid 1990s. In order to cater to an increasingly growing internet population in the country, T-Series joined YouTube in 2006. Today, the company’s YouTube channel has over 134 million subscribers, with over 100 billion monthly views.
Race for the top spot
When looking at the most viewed YouTube channels worldwide, music and entertainment seems to rule the roost. While T-Series held a leading position, the children's content channel Cocomelon - Nursery Rhymes was a surprise second contender with 2.32 billion channel views as on March 2020. Notably, three Indian companies featured in this list of the top ten YouTube channels in terms of views, indicating a massive potential within the Indian social media market.
The phenomenal rise of T-Series
Founded in 1983, T-Series was predominantly known for its Bollywood music productions along with indi-pop music. After inching up the local music market in India, the company gained prominence as a market leader by the mid 1990s. In order to cater to an increasingly growing internet population in the country, T-Series joined YouTube in 2006. Today, the company’s YouTube channel has over 134 million subscribers, with over 100 billion monthly views.
Race for the top spot
When looking at the most viewed YouTube channels worldwide, music and entertainment seems to rule the roost. While T-Series held a leading position, the children's content channel Cocomelon - Nursery Rhymes was a surprise second contender with 2.32 billion channel views as on March 2020. Notably, three Indian companies featured in this list of the top ten YouTube channels in terms of views, indicating a massive potential within the Indian social media market.
