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Top ten YouTube channels in India 2020 by number of views

Rihanna boasts of more than 14 billion video views on her YouTube channel. Taylor Swift leveraged her with more than 18 billion video views. The Brazilian screenwriter and director, with the stage name of Canal KondZilla beat them both with over 27 billion video views. But none of them came close to an Indian record label and film production company called T-Series that slashed all competition with more than 92 billion video views as of May 2020.

The phenomenal rise of T-Series

Founded in 1983, T-Series was predominantly known for its Bollywood music productions along with indi-pop music. After inching up the local music market in India, the company gained prominence as a market leader by the mid 1990s. In order to cater to an increasingly growing internet population in the country, T-Series joined YouTube in 2006. Today, the company’s YouTube channel has over 134 million subscribers, with over 100 billion monthly views.

Race for the top spot

When looking at the most viewed YouTube channels worldwide, music and entertainment seems to rule the roost. While T-Series held a leading position, the children's content channel Cocomelon - Nursery Rhymes was a surprise second contender with 2.32 billion channel views as on March 2020. Notably, three Indian companies featured in this list of the top ten YouTube channels in terms of views, indicating a massive potential within the Indian social media market.

Most popular YouTube channels in India as of April 2020, by number of uploaded video views

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Source

Release date

April 2020

Region

India

Survey time period

as of April 2020

Supplementary notes

Release date is date of access.

Figures have been rounded.

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