Japanese ad spend automobile industry 2008-2017

This statistic depicts the advertising expenses of the automobile industry through traditional media in Japan from 2008 to 2017. In 2017, the Japanese automobile and related products industries spent almost 147 billion Japanese yen on advertising in newspapers, magazines, radio and terrestrial TV, down from about 192 billion yen in 2008.

Advertising expenses of the automobile industry and related products through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*

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Source

Release date

February 2018

Region

Japan

Survey time period

2008 to 2017

Supplementary notes

*Four types of mass media (newspapers, magazines, TV, radio) excluding satellite media.

1 Japanese yen equals 0.0094 U.S. dollars or 0.0076 euros as of April 2018.
Values have been rounded.

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