Ad expenses of the automobile industry Japan 2013-2022

Published by Statista Research Department, Sep 19, 2023
The advertising expenses of the automobile industry through traditional media in Japan amounted to about 89.6 billion Japanese yen in 2022. This represented a decrease of more than seven billion yen compared to the previous year.

Advertising expenditure of the automobile and related products industry through traditional media in Japan from 2013 to 2022 (in billion Japanese yen)

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Release date

February 2023

Region

Japan

Survey time period

2013 to 2022

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.
Data prior to 2022 come from previous reporting.

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