This statistic depicts the results of a survey conducted in Italy among insurance customers as of 2016. The aim of the survey was to analyze customer buying behavior towards insurance products and the dynamics leading to the actual purchase of insurance policies. As of the survey period, 28 percent of respondents stated they explained their needs to the insurance agent and, subsequently, purchased the products which the insurance intermediaries indicated to be as the most suitable for them. Conversely, eight percent of respondents have purchased insurance policies autonomously, without following any agent's suggestions.
Which ones were the dynamics influencing your purchase of insurance policies?
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SCS Consulting. (November 17, 2016). Which ones were the dynamics influencing your purchase of insurance policies? [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/827694/customer-buying-behavior-towards-insurance-products-in-italy/
SCS Consulting. "Which ones were the dynamics influencing your purchase of insurance policies? ." Chart. November 17, 2016. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/827694/customer-buying-behavior-towards-insurance-products-in-italy/
SCS Consulting. (2016). Which ones were the dynamics influencing your purchase of insurance policies? . Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/827694/customer-buying-behavior-towards-insurance-products-in-italy/
SCS Consulting. "Which Ones Were The Dynamics Influencing Your Purchase of Insurance Policies? ." Statista, Statista Inc., 17 Nov 2016, https://www.statista.com/statistics/827694/customer-buying-behavior-towards-insurance-products-in-italy/
SCS Consulting, Which ones were the dynamics influencing your purchase of insurance policies? Statista, https://www.statista.com/statistics/827694/customer-buying-behavior-towards-insurance-products-in-italy/ (last visited September 08, 2024)
Which ones were the dynamics influencing your purchase of insurance policies? [Graph], SCS Consulting, November 17, 2016. [Online]. Available: https://www.statista.com/statistics/827694/customer-buying-behavior-towards-insurance-products-in-italy/
