Italy: customer buying behavior towards insurance products 2016

This statistic depicts the results of a survey conducted in Italy among insurance customers as of 2016. The aim of the survey was to analyze customer buying behavior towards insurance products and the dynamics leading to the actual purchase of insurance policies. As of the survey period, 28 percent of respondents stated they explained their needs to the insurance agent and, subsequently, purchased the products which the insurance intermediaries indicated to be as the most suitable for them. Conversely, eight percent of respondents have purchased insurance policies autonomously, without following any agent's suggestions.

Which ones were the dynamics influencing your purchase of insurance policies?

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Source

Release date

November 2016

Region

Italy

Survey time period

2016

Number of respondents

1,000 respondents

Special properties

respondents were clients

Method of interview

Telephone interview

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Statistics on "Insurance industry in the United Kingdom"

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