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South America: most popular color on vehicles 2019

In 2019, the most popular color in the South American vehicles market was white with 42 percent, followed by silver and gray with 23 percent and 14 percent respectively. Other colors like brown, green, yellow and others represented less than one percent of the total.

Most popular colors for vehicles in South America in 2019

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Release date

November 2019


Central and South America

Survey time period


Supplementary notes

* Solid white: 36%; Pearl white: 6%.
** Solid black: 4%; Effect black: 6%.
Other colors like brown/beige, green, yellow/gold and others represented less than 1%.

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