Japan: service industry advertising spending 2022

The advertising expenditure of the service industry through traditional media in Japan amounted to about 156.6 billion Japanese yen in 2022. This represented an increase of more than 18 billion yen compared to the previous year.

Advertising expenditure of the service industry through traditional media in Japan from 2013 to 2022 (in billion Japanese yen)

Characteristic	Advertising expenditure in billion Japanese yen
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Release date

February 2023

More information

Region

Japan

Survey time period

2013 to 2022

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.
Data prior to 2022come from previous reporting.

The service industry includes the following services: restaurants, door-to-door delivery and moving services, beauty salons, rental businesses, temporary job placement agencies, wedding planning, security services, legal services,wigs and hairpieces.

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